eROI Days Email Agency

The microsite for Staples’ “The Wall” campaign is truly impressive. For starters, the commercial transported me back in time to the place in which an ancient Chinese emperor and his small band of men take on a massive army of barbarians. The music, visuals, and effects were so “on brand” that I felt compelled to pour a cup of steaming hot Jasmine blossom green tea to complete the transformation to ancient Chinese times. More importantly, the message of the “Easy button” resonates with me. In short, I’m sold on Staples’ differentiating factor– they make things easy. The mechanics of the “Launch the emperor over the wall” advergame are very fluid and straightforward. You can simply point and click instead of having to remember a half dozen command keys as with other advergames.

The Fortune-Cookie page adds the much-needed humor element to an otherwise stoic site. My favorite fortune in this interface was, “He who climbs corporate ladder should not wear kilt.” Viral Send to a Friend pages are embedded into each piece of the microsite. Brilliant.

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