Traditional Green perspective – The more eco-friendly, the more expensive
The larger stores like Walmart & Target are leading the way for more than Whole Foods, etc.

Bottles (Plastic)
Revsed Virgin 30% Recycled Compostable
$0.02 $0.05 $0.07 $0.15

Our products must be: Better, Cheaper, Greener

Pre-Consumer/Post-Consumer (overprint CDs/DVDs), 75% of gift cards never leave warehouse

70lbs waste was produced to make 1lb of waste

99% of what you buy is waste in 6 months

Waste is America’s biggest export

Key is to separate waste

CapriSun- 4.5 billion drink pouches per year

Terra Cycle gets paid to collect the waste (profitable) becauses it is branded

Sort, Sanitize, Waste in Trenton, NJ – then gets flown to Mexico & gets sewn there

Revenue: 3M -> 8M -> 15M

What are the solutions for retailers for greent?
Working with big brands to create creative solutions

You have to evaluate on first two- Better, Cheaper (prove ROI) BTW-it’s Green

Do NOT sell on the virtue of being green. Green is the assumed baseline now. It’s the gravy on top.

Recycle Bank- give credits/$ coupons for recycling more. They’ve increased recycling rate from 20% to 90% in some small cities.

If I can collect enough of 1 thing, it creates value. Lock up I own these waste streams.

BILL McDONOUGH- Cradle to Cradle (Upcycling vs. Downcycling)

Natural Foods Tradeshow, Expo West, Expo East
• Tiny consumer products & companies inspire to be in Whole Foods
• People who are authentically green who don’t work with big brands/retailers

Question: In Germany, charge a lot for garbage to consumers and retailers

Clorox – Green Works – owned the market by being same low price and green

All purpose cleaner- same exact stuff as all the other stuff