eROI Days Email Agency » holidays

Santa Spammed Me

Ryan Buchanan — Fri, 02 Dec 2005 20:01:30 +0000

So just when you think that spam is all about Viagra, Porn and financial scams, some clown throws Santa in the the mix. Dam them. Santa is a institution and not be be used to financial gain, oh, wait… I guess he is a marketing ploy to support Big Box retailers and ad agencies, darn it.

But I was shocked to see Santa in my inbox asking for Cash to send a letter to a child.

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Wear Short Shorts Office Olympics Video

Ryan Buchanan — Wed, 23 Nov 2005 12:44:09 +0000

We really wanted to get into the holiday spirit and something went terribly wrong. Somehow, I ended up in short shorts looking like John McEnroe in the 70’s without the hair. This video is troubling but strangely amusing – check it out if you get a chance:

www.wearshortshorts.com

Don’t forget to vote on what Office Olympics event we should do next. The “Drunken Tricycle Race” seems to be leading the pack, but don’t let that influence your decision. Check out the full site (if time allows).

Here is what some people have voted for as the next Office Olympics event:

Paper Snowshoeing (insert foot into plastic band)
Office capture the flag!
office dodgeball
office tetherball
office kickball

Come up with your own event. Tell us what you want.

View the video podcast.

You can also View the Video using Quicktime.

Q3′05 eROI Email Statistics by List Size Study Released

Ryan Buchanan — Fri, 11 Nov 2005 14:20:01 +0000

Just an FYI, we released our new study this AM. Look for it on MarketingVox today, eMarketer Friday and others in the days coming. Read the overview below, and get the whole PDF at our site.

Get the PDF

In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from this quarter we reaffirm again that sending volume is inversely related to how reads and clicks are going to react with the one exception of Saturday.

Why is this shift in behavior occurring? As we close in on the holidays, consumers are beginning to think more of how they are going to spend their money this holiday season. While we anticipate these stats to start even out more as we come closer to December and through the new year, this behavior shows marketers are getting an early start and secure the consumer awareness and solidify a place in their, um, your, wallet.

Overall By List Size
This quarter eROI takes a different look at day of the week stats. When looking at aggregate stats we see less dramatic changes in read and click statistics and they are not always applicable to large and small senders. eROI decided to take a look at day of the week statistics by list size.

Get the PDF