Apparently, a survey went out with lots of buzzwords that people voted on and should be avoided at all costs – there were 10 of them, but I could only remember the top 7:
7. Viral
6. ROI (sorry, but that will NEVER go away)
5. Buzz
4. Out of the Box
3. Synergy
2. Engagement
1. Web 2.0

Nick Nyhan, founder of Dynamic Logic, is the show’s Master of Ceremonies. He leads the discussion with some dazzling facts about the online marketing industry and trends. Online marketing spend is up to $18 Billion; hard to hire again; and VC money is back in a big way.

We’re living in an Era of “Control Shift + Options.” Digital is about Control.

Advertisers thinking about:
1. Engagement
2. Advertising Opps
3. Accountability

Consumers think:
1. I’m in control
2. Free Content
3. Scary Data

Advertisers / Brands must give up a lot of control to survive in this new world. Consumers are at the center with brands all around them trying to make a connection of the 7,000 marketing messages bombarding the consumer each day.