eROI Days Email Agency

I know, I’m a marketer, and I like visual things, which is why I always wondered why Twitter was so spartan with its notification emails.  Below are a couple screen-shots of the types of email I’ve been getting from Twitter since 10am this morning.  They used to be so transactional, bussiness-like, and dreadfully boring.  Now, Twitter has elevated its brand massively through a wildly effective push-medium like email.  The below emails really pop of the page instead of being completely forgettable.  This is all the more important considering folks like me almost never go to twitter.com – instead, I always use Tweetdeck or Twitterberry, therefore I almost never interact with the Twitter brand in an environment that Twitter controls.  So, long story short, I’m in love with their decision to go with HTML email notifications. Such a tiny little thing makes a HUGE difference to many of us.  Take a peek:

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HTML dominates emails — Research shows that more than 97% of consumers read HTML emails with only 3% receiving only text messages.

–Jupiter Research

The below study highlights a powerful trend of more interactivity on websites and the expectation of compelling flash embedded into websites. It got me thinking about the opposite trend in email where flash is seldom used in email as it is blocked from many ISPs and corporate email environments. Will it ever catch up to the web or is email a medium that will solely be used for HTML and text? Please comment below.

Macromedia Flash reaches 97.7% of Internet-connected PCs
In April 2006, NPD Research conducted a study to determine what percentage of Web browsers have Macromedia Flash Player pre-installed. The results show that 97.7% of Web users can experience Macromedia Flash content without having to download and install a player.