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	<title>eROI Days Email Agency &#187; Huffington Post</title>
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		<title>OMMA keynote, Arianna Huffington impresses</title>
		<link>http://eroidays.com/2007/03/19/omma-keynote-arianna-huffington-impresses/</link>
		<comments>http://eroidays.com/2007/03/19/omma-keynote-arianna-huffington-impresses/#comments</comments>
		<pubDate>Mon, 19 Mar 2007 17:57:05 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Online Marketing Events]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[interactive agency]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[online marketing agency]]></category>
		<category><![CDATA[traditional media]]></category>

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		<description><![CDATA[Arianna Huffington, founder of The Huffington Post and named as one of Time Magazine&#8217;s 100 most influential people in &#8217;06, impressed the hell out of me with her bold statements and charisma. She talked about consumers longing for authenticity, transparency, and values. &#8220;If you can hit upon this, that&#8217;s when the magic happens,&#8221; she continued. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.eroidays.com/wp-content/themes/eroidays/mt-post-images/huffington75.jpg" alt="huffington75.jpg" width="75" height="100" /> Arianna Huffington, founder of The Huffington Post and named as one of Time Magazine&#8217;s 100 most influential people in &#8217;06, impressed the hell out of me with her bold statements and charisma.  She talked about consumers longing for authenticity, transparency, and values.  &#8220;If you can hit upon this, that&#8217;s when the magic happens,&#8221; she continued.</p>
<p>Huffington strongly declared, &#8220;Don&#8217;t be stopped by the naysayers.  We have to deal with the naysayers &#8211; including the inner-critic in our heads.  We must break through our own self doubt.&#8221;</p>
<p><span style="text-decoration: underline"><strong>Mainstream Media has Attention Deficit Disorder!</strong></span> Examples:<br />
1) Anna Nicole Smith is everywhere in U.S. media for an entire month, then it doesn&#8217;t exist ever again.  (Drop it like it&#8217;s hot).<br />
2) Kosovo &#8211; does anyone know what&#8217;s going on in Kosovo today?  No, and we should because lots of bad stuff is happening.<br />
3) Elian Gonzalez &#8211; how is he doing in Cuba?  Does anyone know?</p>
<p>Key insight on the Blogosphere &#8211; bloggers like to take little nuggets, investigate, and make them into stories that get AMPLIFIED in the mainstream media.  Many times, <a href="http://eroi.com/eroi-does-online-marketing/services/blog-design-and-integration/">blogs</a> are the source of the bigger stories.  The Huffington Post is a news aggregator for progressive, political news.  800 bloggers write for free because they want their views out there real-time.</p>
<p>There will always be Print and New Media.  Huffington used the analogy of Gilligan&#8217;s Island &#8211; &#8220;it&#8217;s not just Ginger OR Mary Ann &#8211; let&#8217;s have a three-way.&#8221;  Meaning: there is a need for magazines, newspapers, blogs, and other forms of online media.</p>
<p>Fearlessness is key.  You need to experiment (what works today will not work in a few years).  Your organization must carry the torch like Google, where they accept an 80%-90% failure rate as a great thing.  10% success on big ideas is HUGE.  Don&#8217;t be easily discouraged &#8211; most people give up way too early.</p>
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