eROI Days Email Agency

Heritage Hunt is the third website eROI has launched for Buchanan Partners, an East Coast based real estate development firm.  The site was created for their new commercial spaces along with plans for a residential counterpart, hence “The Place to Live and Work” tag line.  Early on, eROI was faced with the opportunity to develop a logo for Heritage Hunt because it was a brand new endeavor for the firm.  Elliot, the graphic designer, presented a few different treatments and with the suggestions from the client came up with a logo that presented Heritage Hunt’s professional and warm image effortlessly.  In the interest of making the real estate development the star of the website the inspiration for the design came from the architecture itself.  On the homepage the arch over the logo mimics the arch of the pictured building.  Also the inlays around the top of the building were stylized on the site to become the top navigation.  This approach created a cohesive design that transitioned flawlessly from one page to the next.  All these design elements set in a manageable WordPress format created the ideal site for Buchanan Partners.

Home Page

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Before this presentation at SXSW, I had no idea what “whuffie” was. Check out the video, slideshare presentation, and tweets below to get the real definition, but my paraphrased version is that whuffie is good karma points but more in the context of an online community. I sat next to Portland’s social media guru, Dawn Foster, Shizzow founder Ryan Snyder, and Silicon Florist’s Rick Turoczy – so the side conversations were as valuable as the actual presentations. As I mentioned in an earlier blog post, there was a huge Portland turnout for SXSW ’09 – impressive.

Watch Tara Hunt’s slide show—-

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