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eROI Launches Website for Heritage Hunt

Hannah — Wed, 15 Apr 2009 17:25:54 +0000

Heritage Hunt is the third website eROI has launched for Buchanan Partners, an East Coast based real estate development firm. The site was created for their new commercial spaces along with plans for a residential counterpart, hence “The Place to Live and Work” tag line. Early on, eROI was faced with the opportunity to develop a logo for Heritage Hunt because it was a brand new endeavor for the firm. Elliot, the graphic designer, presented a few different treatments and with the suggestions from the client came up with a logo that presented Heritage Hunt’s professional and warm image effortlessly. In the interest of making the real estate development the star of the website the inspiration for the design came from the architecture itself. On the homepage the arch over the logo mimics the arch of the pictured building. Also the inlays around the top of the building were stylized on the site to become the top navigation. This approach created a cohesive design that transitioned flawlessly from one page to the next. All these design elements set in a manageable WordPress format created the ideal site for Buchanan Partners.

Home Page

Land

Visit Heritage Hunt at: http://heritagehuntcommercial.com/

Tara Hunt: Making Whuffie, SXSW

Ryan Buchanan — Fri, 27 Mar 2009 15:00:24 +0000

Before this presentation at SXSW, I had no idea what “whuffie” was. Check out the video, slideshare presentation, and tweets below to get the real definition, but my paraphrased version is that whuffie is good karma points but more in the context of an online community. I sat next to Portland’s social media guru, Dawn Foster, Shizzow founder Ryan Snyder, and Silicon Florist’s Rick Turoczy – so the side conversations were as valuable as the actual presentations. As I mentioned in an earlier blog post, there was a huge Portland turnout for SXSW ’09 – impressive.

Watch Tara Hunt’s slide show—-

Making Whuffie

View more presentations from Tara Hunt.

My tweets on Whuffie at SXSW—-

in the #whuffie session now – it’s packed. 5 key components to raising your whuffie – like goodness and having more social chits / value9:34 AM Mar 15th from TweetDeck

#1 get advice and input from experts but design for broader community.9:37 AM Mar 15th from TweetDeck

#2. Respond to all feedback, even if you just say “No thanks”9:38 AM Mar 15th from TweetDeck

#3 don’t take negative feedback personally9:38 AM Mar 15th from TweetDeck

#4 Give credit to those whose ideas you implement9:38 AM Mar 15th from TweetDeck

#5, When you implement new idea, make sure that you highlight it and ask for feedback9:39 AM Mar 15th from TweetDeck

#6 Make small, continuous changes rather than waiting to implement everything at once9:39 AM Mar 15th from TweetDeck

#7 don’t wait for feedback to come to you, go out to social sites and find it9:39 AM Mar 15th from TweetDeck

#8 no matter how many people like you, some won’t. Mind the haters9:40 AM Mar 15th from TweetDeck

get out of the boardroom and into the online community to raise #whuffie9:41 AM Mar 15th from TweetDeck

@Zappos is a great example of making awesome whuffie by going above and beyond. Good karma gets rewarded9:46 AM Mar 15th from TweetDeck

dazzle is in the details, go above and beyond, appeal to emotion, inject fun into the experience9:49 AM Mar 15th from TweetDeck

9. Make happiness your business model9:56 AM Mar 15th from web

10. Be a social catalyst. Make it easy for customers to help customers9:58 AM Mar 15th from web

Raise #whuffie by embracing chaos9:59 AM Mar 15th from web

So packed that fire marshall could shut down talk. My new idea for next speech – have fake fire marshall bill shake things up on stage10:04 AM Mar 15th from web

Find your higher purpose10:07 AM Mar 15th from web

Akoha.com – one of her favorite new sites.10:15 AM Mar 15th from web

I need to follow @missrogue – cool #whuffie mindset10:32 AM Mar 15th from web