eROI Days Email Agency

Our client Icebreaker’s holiday email campaign was highlighted this month on chiefmarketer.com. As Sherri Sieger explains, Icebreaker took a big risk with us by testing out a new email campaign this past holiday season. Eleven emails were sent out in the six weeks leading up to Christmas, when previously the mailing list had received just one marketing email every few months. The risk paid off big time, as holiday sales increased 32% from the previous year, 58% of which was directly attributed to our campaign.

I encourage you to check out the complete case study to see exactly how we accomplished this. It details each of the eleven emails, as well as the overall results of the holiday campaign.

If you walk by any Icebreaker retail store it’s obvious that they have incredible assets and a lot of personality.

Our task was to put that brand creativity to work and drive up holiday sales.

Our challenge was to make the Icebreaker brand stand out against the barrage of holiday emails coming from every other retailer.

While the creative grabbed the attention of the viewer, the content kept people clicking and purchasing.

Using a total of 11 emails, the campaign helped to substantially increase the holiday sales of 2009 from the previous year.

Strategies we used in the 2009 Icebreaker holiday campaign included:

• Increased frequency of sends (2-3 per week)
• A/B Testing – offers and copy
• Free shipping offers
• Product bundles
• and more…

See the emails and stats from the campaign»