“Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger’s team story. And for making us wonder what other great stories we’ve missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women’s sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07″

This print ad was published within a few days of the Imus / Rutgers controversy. I’m absolutely blown away by how quickly a 10,000+ person company can move: Nike is truly inspiring. While Nike is a true power-house marketer, much of the credit deservedly goes to their agency, Weiden+Kennedy who pushed hard on Nike’s old guard to get this year’s most relevant and inspirational ad approved and published within days. Do you ever see their competitors like Adidas move this quickly. I don’t think so. Come to think of it, there aren’t many big companies that take a stand and act on it quickly. My hat is off to Nike. Other marketers should re-invent their processes so they can just do it. Or better yet, “Git ‘er done!”