President Bill Clinton addresses @inc500 conf thru video
5:42 AM Oct 1st via TweetDeck

Gary Hirshberg CEO – Stonyfield Yogurt

Should be good! RT @inc5000: Today’s 1st session is starting! Gary Hirshberg, the CE-YO from Stoneyfield at #inc500conferenece!

Stonyfield Yogurt is up to $360 million in sales now. Gary going to go over his philosophy on triple bottom line.
5:47 AM Oct 1st

Churchill quote “success is the ability to move from failure to failure with no loss of enthusiasm”
5:49 AM Oct 1st

If the rest of the world adopted USA energy and total consumption, we’d need 5 Earths to be able to handle it.
5:52 AM Oct 1st

67% of Americans are obese or overweight. Just like the environment, unintentional actions lead to disastrous effects.
5:56 AM Oct 1st

Stonyfield first 9 years to get to $4m revenue and barely unprofitable. Never got venture money. Grew with cradle to cradle thinking.
6:04 AM Oct 1st

9 carbon footprint teams – transportation, greenhouse gas emissions, sustainable packaging, etc
6:08 AM Oct 1st via TweetDeck

Real sustainability is about innovation not just Eco efficiency
6:11 AM Oct 1st

@inc5000 Gary hirshberg, stonyfield yogurt CEO. Cradle to cradle = no waste. Highly profitable, requires a little investment up front.
6:15 AM Oct 1st

Organic cows live twice as long as conventional cows. Whoda thunk that?
6:21 AM Oct 1st

The challenge: stonyfields gross margins are 10 percent less than competitors. Better net margins from less advertising.
6:25 AM Oct 1st

Stonyfield lids talk about their causes. Huge customer loyalty. Advocacy.
6:27 AM Oct 1st

Stonyfield is deeply engaged in PR and social media. This year- 4 billion media impressions.
Fri Oct 01 2010 06:33:56

Mollusks take calcium carbonate from their environment to make their homes. Humans will need to do this with carbon.
Fri Oct 01 2010 06:38:33

Kevin Surace CEO – Serious Materials

@inc5000 next speaker Kevin Surace of Serious Materials rethinking an industry retrofitting homes and building with Eco drywall
Fri Oct 01 2010 06:44:24

Kevin surace – Inc. Magazine entrepreneur of the year. Need to identify a big problem. For him: climate change.
Fri Oct 01 2010 06:51:34

Today- only 0.4% comes from wind and solar. Everything else is coal, oil, and others.
Fri Oct 01 2010 06:54:45

Ecorock tackles the problem that 40% of total world energy usage is in building energy inefficiancy.
Fri Oct 01 2010 06:57:33

QuietRock is 5x more than drywall but total installed cost was actually quite a bit less.
Fri Oct 01 2010 07:02:39

People advice- look at hiring people outside your industry who look at a problem differently. Take company to next level
Fri Oct 01 2010 07:04:37

Your customers will not go with you just because you are green. Got to save them money. Most important.
Fri Oct 01 2010 07:07:22

Serious Materials replaced out all windows on the Empire State building with high Rsquared value windows. 6500 windows, saves $28m.
Fri Oct 01 2010 07:09:53

Everyone says they are innovative, but to truly disrupt an industry is really really hard.
Fri Oct 01 2010 07:11:47

Apple is most well known example as a disruptor. iPod was 50th digital music player in the market, but did it uniquely.
Fri Oct 01 2010 07:13:44

Serious Materials CEO is PR genius by buying shutdown doors and windows manufacturing plants and partnering with unions. Moving fast.
7:27 AM Oct 1st

Tim Westergren Founder – Pandora

Pandora founder Tim Westergren speaking now @inc5000 conference. Very psyched to hear his story of going broke then $100m rev this year.
7:36 AM Oct 1st

By end of 2001, over 50 Pandora employees worked for free. It stayed that way for 2 years. Founder had $200k personal debt. Got $9m VC in 04
7:46 AM Oct 1st

Tried it as a subscription model, but people didn’t want to pay. Pandora now has 65 million users in US. 100k new users per day @inc5000
7:49 AM Oct 1st

@pandora – your founder talking now about responsiveness to real human listeners. Do u engage on Twitter?
7:55 AM Oct 1st

Washington dc political process nearly shut down pandora due to Internet levy on streaming music. 400k faxes to congress in 3 days. Saved.
8:04 AM Oct 1st

Radio is 85% of how people consume music. Biggest $ part of industry. Pandora makes money thru advertising. Cash flow positive, but not prof
8:10 AM Oct 1st

Pandora 90k artists. 70% independent. @inc5000
Fri Oct 01 2010 08:12:44

@inc5000 panel “inside the mind of an investor”. Only 500 actine VCs in country. As entrepreneur, still need to be selective
Fri Oct 01 2010 09:19:41

Danny Meyer – New York City restaurateur and CEO of the Union Square Hospitality Group

@inc5000 current speaker is Danny meyer of the famous NYC restaurant Gramercy Tavern
Fri Oct 01 2010 11:58:01

51% of your success is how you make customers feel. 49% is the technical delivery of your products and services. Hospitality is adapting to
Fri Oct 01 2010 12:19:48

Jean Chatzky – Author of “The Difference”

@inc5000 speaker now is Jean Chatzky, author of “the difference”. Anyone can prosper even in toughest times.
Fri Oct 01 2010 12:48:23

As an entrepreneur, Jean knows company owners think often about finances, but how structured are we in our thinking?
Fri Oct 01 2010 12:58:47

#inc500 Human nature in personal finance is to be over-confident about our future finances.
Fri Oct 01 2010 13:03:12

3 traits of financially secure people: Habitual savings, diversified investing, and …
Fri Oct 01 2010 13:11:34

Money doesn’t bring happiness. Statistically, happiness attracts money and success in all stages of life.
Fri Oct 01 2010 13:18:53

Saturday, Oct 2 – Day 2
#inc500 First session on virtualization and cloud computing is a bit of an infomercial for Dell.
Sat Oct 02 2010 06:11:29

RT @IncMagazine: “Giving entrepreneurs better access to capital would have been No. 1 way to get us out of the economic downturn.” S. Felice
Sat Oct 02 2010 06:12:54

Steve Felice word of advice is to not wait so long to get international experience. #inc5000
Sat Oct 02 2010 06:41:03

John Gerzema says the great recession could be the best thing for america. Underlying sense of optimism. #inc5000
Sat Oct 02 2010 06:43:31

Based on a huge study on American spending habits, there is a major shift from mindless to mindful purchases
Sat Oct 02 2010 06:44:51

Author of “Spendshift” says American consumers collectively saying “if you want to sell to me, you better have my back”.
Sat Oct 02 2010 06:46:51

Shift happened in 2005 from superficial stuff to authentic, craft-driven meaningful products. #inc5000
Sat Oct 02 2010 06:48:23

RT @IncEvents: Final Day @ Inc. 500 conference! Listen to @johngerzema talk about Decoding the New Consumer right now.
Sat Oct 02 2010 06:49:57

Trends since 2005 – fewer logos on new clothing, more volunteerism, retooling empowerment betterment, people becoming self-reliant.
Sat Oct 02 2010 06:52:38

Lots more Americans, even in Dallas, have backyard chickens. Fascinating that this defines a trend.
Sat Oct 02 2010 06:54:44

Time banks is a cool concept. You give time as a guitar teacher and I give back by doing yardwork. #inc5000
Sat Oct 02 2010 06:56:23

Spend Shift trend – badge of awesomeness – creativity but keeping it simple and frugal and Eco. Nimble, adaptable.
Sat Oct 02 2010 06:58:54

50% of mellenials don’t have a land line, bookrenter.com, neighborgoods.com. Use hulu.com and don’t pay for tv cable #inc5000
Sat Oct 02 2010 07:02:40

Recyclebank – works like frequent flyer miles for rewarding recycling. Trend towards uber-local support #inc5000
Sat Oct 02 2010 07:06:43

Simplicity example – Shoebox banking. Put all your personal financial statements in a shoebox and bank figures it all out for u #inc5000
Sat Oct 02 2010 07:08:52

We are moving from a credit to a debit society. The $ that we are spending today is really ours. More selective, mindful consumption.
Sat Oct 02 2010 07:13:34

America is an emerging market for values-led innovation. Future is bright. #inc5000
Sat Oct 02 2010 07:14:41

Hilarious zappos video about the “happiness bus” playing at #inc500conferenece. 3 month happy bus tour
Sat Oct 02 2010 08:54:06

I gotta check out the happy bus outside the Gaylord resort Hotel here #inc5000
Sat Oct 02 2010 08:57:55

Tony Hsieh CEO – Zappos

Tony Hsieh speaking now. Glad he is adapting his presentation from last year #inc5000. Happy bus coming to Portland in 6 weeks
Sat Oct 02 2010 09:02:27

RT @IncMagazine: “I sold LinkExchange because it wasn’t fun anymore…the company culture went down.” says Tony Hsieh @zapppos #inc5000
Sat Oct 02 2010 09:02:40

New zappos record for longest phone call. 7 1/2 hours. What if you need to go to bathroom? #inc5000
Sat Oct 02 2010 09:10:44

Zappos Call center people are trained to check pricing with 3 competitors and tell customer to go with less $ competitor product
Sat Oct 02 2010 09:13:04

Nice! RT @sandydlc: #zappos saved me for inc conference gala outfit. Ordered sandals Monday, arrived Tuesday, flight early Thursday #inc5000
Sat Oct 02 2010 09:16:02

Growing zappos brand over next few years – clothing, customer service, culture #inc5000
Sat Oct 02 2010 09:17:45

Two books in Zappos giving library – Good to Great, Tribal Leadership. Important findings #inc5000
Sat Oct 02 2010 09:20:37

Commitable core values – doing a google search on any 1 of 10 core values – zappos shows up #1. Unique. #inc5000
Sat Oct 02 2010 09:23:39

Luck is really about being open to opportunities. More perspective than fact #inc5000
Sat Oct 02 2010 09:25:29

Zappos has 1500 vendors that have total access to info in zappos extranet #inc5000
Sat Oct 02 2010 09:28:31

Great companies had really strong cultures and all had a higher purpose. Chase the vision, not the money #inc5000
Sat Oct 02 2010 09:33:27

Zappos took the high human touch approach, not high tech approach.
Sat Oct 02 2010 09:37:35

2009 timing of when zappos vision became broader to “delivering happiness”. #inc5000
Sat Oct 02 2010 09:38:48

What is your goal in life? Ultimately, it’s to be happy and fulfilled. #inc5000
Sat Oct 02 2010 09:49:42

Happiness framework – perceived control, perceived progress, vision #inc5000
Sat Oct 02 2010 09:51:37

To build enduring, great companies, you need profits, passion, purpose. #inc5000
Sat Oct 02 2010 09:55:46

Norm Brodsky #inc5000 talk on sales -listen to your customer, take responsibility, everybody sells
Sat Oct 02 2010 11:31:31

Learn from others. What you like. What you don’t like. Borrow others ideas and embellish them. #inc5000
Sat Oct 02 2010 11:33:46

Hire salespeople who want to stay with the company forever. Right attitude is everything. #inc5000
Sat Oct 02 2010 11:46:04

Norm Brodsky – some of the best suggestions come from employees. Put up a suggestion box and use it! #inc5000
Sat Oct 02 2010 11:54:02

The real question is “why are we doing this?” prioritize. Need to write down your life plan. Do that with your wife. #inc5000
Sat Oct 02 2010 12:06:18

Norm says you have 48 hours to put things you’ve learned into action or you won’t do it. #inc5000
Sat Oct 02 2010 12:12:58

Great black tie #inc5000 awards ceremony tonight!
Sat Oct 02 2010 17:02:43

Being at the right place at the right time is IRRELEVANT.  Jim’s urging to the entrepreneurial crowd got his message across loud and clear – that the tough economic storm can NOT be an excuse for everything that ails you. We, as entrepreneurs, have control of our own destinies and our own company’s destiny.  It’s up to us to dig deep and build great, enduring companies over the next 15+ years.

I learned a lot from reading his book, but one story that cemented in my brain was what Collins called the Jim Stockdale Paradox. Admiral Stockdale was a Vietnam prisoner of war. When Collins asked him about how he made it through years of isolation and torture, Stockdale responded that he had unwavering faith that he’d get out but was still keenly aware of the brutal journey and circumstances in front of him.  Collins then asked who didn’t make it. Stockdale responded “the optimists.” Stockdale proceeded to explain that the optimists died of a broken heart because they always put a time-table on when they’d be released – by Christmas, by Easter, by end of July and so on.  The lesson is to believe in your path for the long haul and don’t let short-term setbacks deter you from your cause.

Last thing that really stuck with me was the leadership success factor of humility and making your mission all about the company in every way, not about yourself. Many of the most successful leaders like Anne Mulcahy of Xerox repeatedly turned down interviews and coverage of most of the top publications as she focused internally to clean up a nearly disastrous cash situation at Xerox and attributed the success to everyone else but herself.  Collins showed example after example of leaders of great companies who did this AND similar great companies with new leaders who didn’t instill that “it’s all about the company cause” mentality and those companies started their decline and ultimately fell from greatness.

One more photo from Gaylord resort in wash dc. Schwanky. http://yfrog.com/16vonyj 5:57 PM Sep 23rd from Tweetie

#inc5000 conf starting now. Largest attendance ever at 1,700 of us. Aggregate rev of $214 billion http://yfrog.com/0nxn1jj 6:14 AM Sep 24th from Tweetie

Tony hsieh of zappos.com about to keynote on topic of the science of happiness. Transformative to hear it at #sxsw. Now at #inc5000  6:20 AM Sep 24th from Tweetie

@zapposceo telling story of pizza co to online advertising to investing in startups, bored with investing, took on CEO role at zappos  6:25 AM Sep 24th from Tweetie

All about customer service. Marketing dollars mainly go to cust svce so customers spread love via word of mouth  6:28 AM Sep 24th from Tweetie

@zappos did over $1 billion last year. All about delivering wow. Lots of surprise overnight ups upgrades. Package shows up 8 hrs later  6:31 AM Sep 24th from Tweetie

50% of performance review is about fit with company culture and values @zappos  6:33 AM Sep 24th from Tweetie

Zappos is about delivering happiness in a box to employees and customers. Core values shouldbe something you base hiring and firing  6:39 AM Sep 24th from Tweetie

Luck is about being open to new opportunities  6:40 AM Sep 24th from Tweetie

Book recomendation- Tribal Leadership  6:43 AM Sep 24th from Tweetie

The big question: what is your goal in life? Ultimately to be happy and fulfilled  6:50 AM Sep 24th from Tweetie

Perceived control, progress, connectedness, vision and meaning  6:56 AM Sep 24th from Tweetie

Zappos.com Tony Hsieh @zappos says you can email him for the pres but you can DL it from inc500conference.com next week (via @IncEvents)  6:58 AM Sep 24th from Tweetie

Randall grahm describes how everyone told him not to do wine cafe in his vineyard but he did it. Great intimate connections with customers  7:21 AM Sep 24th from Tweetie

Robert Johnson who sold BET for $3 billion a few years ago. Speaking about what it takes to make it as an entrepreneur  7:23 AM Sep 24th from Tweetie

#inc500 Robert Johnson talks about a cool concept in philanthropy called clubcharity.com  8:48 AM Sep 24th from Tweetie

#inc500 panel innovation: fostering it, managing it, profiting from it. David freedman moderator  8:51 AM Sep 24th from Tweetie

Founders of Emotiv, Atari, chuckie cheeses, and Heartland Robotics #inc500. Excited for this innovation panel  8:54 AM Sep 24th from Tweetie

So many innovative projects fail because people fall into trap of taking negative feedback from nearly everyone because couldn’t visualize  9:05 AM Sep 24th from Tweetie

Panel pic Nolan says politics is the killer of innovation. So easy to say no. Need to breed rebels http://yfrog.com/0git2hj  9:27 AM Sep 24th from Tweetie

Without a champion, ideas are worthless. Need to share ideas openly because it’s all about implementation  9:39 AM Sep 24th from Tweetie

Ian and cal with Wexley School for Girls on stage now. Old agency model is dead.  11:50 AM Sep 24th from Tweetie

Don’t worry first about Twitter or facebook or radio buy. Worry about spending 90% energy on the idea  11:54 AM Sep 24th from Tweetie

#inc500 Ian and cal showing short film winner take steve. Classic. Not sure if random humor lost on this crowd. Regardless, great stuff  11:59 AM Sep 24th from Tweetie

Scott Griffith of Zipcar tells a story of transformation #inc500 http://yfrog.com/0snpbj 12:02 PM Sep 24th from Tweetie

Zipcar transformation all about turning a political movement into a big company. Car sharing really gaining steam #inc500  12:05 PM Sep 24th from Tweetie

Bob williamson describes a really rough first 24 years of life, then went on to start 9 companies, sold Horizon software for $75M  1:37 PM Sep 24th from Tweetie

#inc500 williamson got started at the bottom in the paint industry. Alcholic and drug addict. Credits his success to faith and work ethic  1:40 PM Sep 24th from Tweetie

Life is like a ping pong ball. It goes up and down. Williamson. #inc500  1:42 PM Sep 24th from Tweetie

Jill Strahan of Tastefully Simple advice: just start, know where you’re going, don’t stop. #inc500  1:53 PM Sep 24th from Tweetie

Share your dream with your customers. For Jill, it was being as large as pampered chef. Dream it. Believe it. Work it.  1:56 PM Sep 24th from Tweetie

Fear is the gatekeeper to strength. It’s like building muscle. Rip it down, then grows stronger after day of rest. Repeat.  1:59 PM Sep 24th from Tweetie

The soul will not show us what we cannot handle. Jill Strahan. #inc500  2:00 PM Sep 24th from Tweetie

Hang out with the sunshine people  2:02 PM Sep 24th from Tweetie

Listening to Herman chinery-Hesse, the bill gates of Ghana. Many ghanians didn’t believe it was possible to start software co there  2:09 PM Sep 24th from Tweetie

Herman started with small business clients. Some told him to go to hell. He proved the biz model and grew fast with multinational orgs  2:11 PM Sep 24th from Tweetie

@mark_lawler thx holmes. Definitely getting inspired and learning a lot @inc500  2:13 PM Sep 24th from Tweetie in reply to mark_lawler

#inc500 Jim Collins dynamically takes the stage. How to thrive in these crazy times http://yfrog.com/0hvjlj  5:52 AM Sep 25th from Tweetie

Jim Collins is so engaging that I can’t tweet fast enough. I will blog it later  6:01 AM Sep 25th from Tweetie

Jim Collins – best presenter I’ve ever seen. Wow. Hugely relevant and powerful conversation with this passionate audience #inc500   7:23 AM Sep 25th from Tweetie

What is the secret to success? What is your definition? Barry Griswell, the adversity paradox, Principal Group CEO. #inc500  7:31 AM Sep 25th from Tweetie

Adversity is like a crucible. Going thru it often builds character. The adversity paradox – self accountability, be positive, and then some  7:34 AM Sep 25th from Tweetie

Who you are matters most. No substitute for hard work. Purpose takes the work out of work.  7:40 AM Sep 25th from Tweetie

The power of knowledge and lifetime learning is transforming. A mirror is the most important tool. Introspection  7:44 AM Sep 25th from Tweetie

David Neeleman, founder of jet blue airways and CEO of Azul now takes the stage #inc500  8:17 AM Sep 25th from Tweetie

Jet blue was founded to be a customer service company. Key is flawless execution. David emailed all customers to apologize for 6 min wait  8:25 AM Sep 25th from Tweetie

Your people need to love, absolutely adore where they work. Takes enormous amount of focus on culture to create employee evangelists

Customers feel that tangible element of employees loving that company

Make it right with the customer even if it’s more expensive to fix the mistake to keep the loyalty there

The 6 hour delay on icy NY tarmac. Jet blue got all the bad press because people expected more of jet blue. $34 million in free flights

Does your company matter? If it was plucked from the earth, who would care?

I am a Z. #inc500. Scary

Keith Ferrazzi is damn good on stage. Everyone in the room is in sales.

The fun part of the day came later when Portland entrepreneurs John Friess (Wired.MD, Journey Gym, Seven Planet), Josh Friedman (Eleven Wireless, NedSpace), Martin (Climate Prosperity Portland, Formos) and I had drinks with Tom Szaky – it wasn’t your normal night of casual conversation over a beer. We took a detour to NedSpace and watched Friess give a straight-faced demo of his prototype product Journey Gym while the four of us were heckling him (at 10pm with a few drinks in us). The evening continued at next-door bar Lotus where we all brainstormed various products to make out of used toothbrushes, sun glasses, and dozens of other waste streams that could now have innovative uses once they’ve been separated from the rest of garbage before they get to landfills. Most off-the-wall idea: make kid-wagons out of compressed, used toothbrushes. Friess – you’re going to need to explain that concept a little better to me now, because it sounded so good Thurs night.

CP & B: 900 employees, 900 freaks, early on, worked with a ton of underdogs. Very Scrappy.

The Truth Campaign- Anti-Smoking
Change the cultural perceptions around a product Brand around youth rebellion. Rebellion is great. This choice is not rebellion, it’s about being manipulated by a huge machine (tobacco campaigns).

Advertising must play into PR and web, social “Playing with your consumer”

Molson Beer- 200 different labels “I’m not wearing any underwear”

Creativity is just a way to leverage business goals

Burger King Whopper Freak out- people got really pissed off with no Whopper. Super funny.
• embrace the creative process – makes it fun
• “you know what you ought to do,” have someone fill in the answer

CP+B 1 Rule: NEVER LIE. NO FIBS. NO BS.

Alex Bogusky personal story:
He just wrote a new Portion Control Diet Book: 9 inch diet (9 inch plates); portion distortion

Grow & Shed corporate stuff while still keeping structure

Creative is a magnifier – it magnifies the potential of the product

 Paypal, Zip2, (SOLD THEM)
Tesla, SpaceX, Solar City (NOW RUNNING)

Tesla Roadster- faster than a Ferrari, more energy efficient than a Prius, 3.9 seconds (0-60 mph), $4 for going 250 miles, Price: $109,000

Elon in press is called nano-manager:
• Re-design and re-modeled doors, headlights
• Delorian failed because it was a bad-performing car
• Orders – 1,200 deposits

Charge agent:
Example that Tesla sets for the entire industry (Chevy Volt happened because of that)

Solar City- as big as 5 competitors combined in California

SpaceX- lead designer on space rocket-3 tries- keeps improving. First two paid for by DARPA, third paid for by Air Force.

What deeply cared for, fight for, of what personally mattered to her

Sunday School Story – if you don’t like it, fix it -> her Dad

Financial Collapse- Similar to performance enhancing drug for athletes. Performance was pushed (artificially) over stewardship. We are all suffering from this financial economic collapse.

“Paul Newman’s Own” Companies:
Great product testimonials of Neman’s Own Salad Dressing, Spaghetti Sauce, and hilarious story of a 70-year-old man with erectile dysfunction for 20 years. In the past, this man had tried Viagra many times, natural supplements, everything, yet nothing worked. Until one day, he ate Newman’s Own spicy mango salsa, and it shocked his system into a frenzy – he and his girlfriend are very satisfied with the product and he keeps a pouch of spicy mango salsa on him wherever he goes.

Over the years, Newman’s Own has given almost $300 million to charitable causes.
– Over 25 years of camps for Kids with cancer. At the time only 30% kids survived the year after.
– Now, 119,000 Kids have attended these camps, 70% survived now, investing in cure for cancer.

– Don’t just give to charity, start your own charity.

– Story of 10-year-old girl who held his hand and thanked him – she lived all year just for 8 days of camp.

STANDING OVATION – SNIFFLES AND INTERNALIZING FOR NEXT 20 MINUTES

Numbers run the business, not people.
• Share numbers with your people
• Teach your people how the numbers related to their job
• Teach anybody anything

We DON’T train our employees well enough (which is why we create needless rules)

Practice learning, Practice courtesy

Speaker, Norm Brodsky, greeting people at the door
Hand-written note

Exposing entire life & numbers -> Share with employees – profit sharing culture is huge

Business is not democracy; Fair & just rules

Deal-making is not something everybody can do – but you can teach them numbers

Do a life plan

Professional Management- drill down into the detailed financial metrics, etc.

Entrepreneur- have a feel for the biz, closer

Audience:
(Discount movie tickets) 4 movie tickets per employee per quarter
Blazer Tickets

We take care of employees, customers, partners, but NOT OURSELVES

Build your business plan around your life plan

1 Man Band- all infrastructure, resource, run through 1 decision-maker, risk is too great.
• Start up or crisis

Tribal Band- strong leader with helpers

Sovereign Organization- leadership creates a hologram of the minds of people

Strategy- (Strategic Planning) a collection of ideas of how we’re going to web

Psychology of Routines- Strategy helps you breakthrough the routine

1) Most companies think about Strategy too seldom -> Should do it every 90 days!!!
a. What are 3 most Strategic important accomplishments we’ve had in last 90 days? (some element of how we’ve changed the field of play)
b. What are 3 most important strategic ways we fell short of our strategic potential?
c. What are 3 most important things we’ve learned about our strategy?

You could build a strategy in 48 hours that is 90% as good as 3-month planning.

Expand the discussion to involve line – level employees so Executive Managers to come to same conclusion you already know.

2) Don’t be too exclusive – should include 25-30 people

3) Don’t be too CEO-centric – natural tendency to differ to power

Strategy Routine
The Problem A Solution
When Too Infrequent 90 – Day Cycle
Who Too Exclusive Democraship
How Too CEO-Centric “Insultants” (question fundamental assumptions)

Breakthrough Thinking
The Problem A Soultion
“Great People” Myth Heroes Vs. Bricklayers
Cumbaya Teambuilding Link Strategy & Team Performance
Lack of Systematic Thinking Exec Development Milestones

There is no such thing as “the right person” – everyone has got issues.

Everyone is made right by the quality of the corporation.

Known entity that you’ve got to change poopy diapers

Left Side Right Side
Write names of direct reports Write all positive things about person

CEOs are people people, loyalty is a liability

Fins a mentor for VP Marketing ($10M Company) ($50M Company)

The Problem A Solution
Loose link between Strategy & Execution 90-day resets feed action
No “after-action” description (What went right, what went wrong, what are we going to do differently to improve next time)

Division, Goal, Objective, Tactics

-Managers
-Young Up and Comers
-Sales people
-Criticizers

www.Mcfarlandstrategy.com

Heroes will fight overtly with bricklayers & bricklayers will fight back dirty. Need to tap each person’s “inner bricklayer” or “inner hero.”

Managers – the sky is the limit is you learn to love to score without touching the ball.