The calm before the storm at #inc5000. Already connected with old friends and Inc magazine staff http://yfrog.com/0oqxmjj 5:56 PM Sep 23rd from Tweetie
One more photo from Gaylord resort in wash dc. Schwanky. http://yfrog.com/16vonyj 5:57 PM Sep 23rd from Tweetie
#inc5000 conf starting now. Largest attendance ever at 1,700 of us. Aggregate rev of $214 billion http://yfrog.com/0nxn1jj 6:14 AM Sep 24th from Tweetie
It’s that time of year again when Inc Magazine comes out with its list of the fastest growing, privately-held companies in the country. We are stoked to make the INC 500|5000 list for a third consecutive year – I get really reflective and nostalgic of how far we’ve come as a company – very proud of our team.
This year, we achieved #1,876. It’s hard to believe that we have grown 169.7% over the past 3 years. Actually, it’s not that much of a stretch – we’ve worked our asses off to do great work and push the ball forward. We were also awarded #30 in the Portland Metro Area, we share the list with others like EthicsPoint, R2C Group and even Papa Murphy’s International.
The top 10 ranged from advertising & marketing to logistics & transportation but the business who earned the crown was insurance. Miami’s Northern Capitol Insurance topped the list with 19,812.2% growth and $95 million in revenue. Their business model changed from one of accommodating a more narrow margin of well-off home buyers to one that was focused on managing risk for large groups of re-insurers. The foresight to change their path greatly helped them achieve the #1 company status. Another great example of working to the market was #3 Harley Stanfield. They used a model of sustainable housing and flexible ownership for the unstable housing market.
This September 24-25, I’ll be in Washington D.C. at the Inc. 5000 Conference – I know some friends of mine from Brass Media and Ethics Point will be there. How about you? Let me know if I’ll see you there. It’s my 3rd time going to this conference and get a ton of value from it every year. I highly recommend it.
PAUL BENNET, IDEO (600 people)
Panasonic & fly a plane on AA batteries
One woman’s comment: Even of if I was the biggest Panasonic competitor, I’d want that plane to fly
Doing good begets doing Good.
Patient Experience – fully get into shoes of customer
1) Happy People unabashedly doing Happy Things
Teamuriggly-putting smiles on people’s faces, no consequences
2) Zappos core values, twitter, zappos.com (After two weeks, offer $2,000 to quit)
Best Buy- like TiVo for your work. Employees are being given permission to be people
1) You need to create a culture of contribution
2) Forget symphonies. Enable jazz= improvise + create your own melody
3) There is no B2B or B2C. Become P2P (person to person); small allows you to behave like human beings.
Going off script and doing something HUMAN
– Start obsessing about ROC (Return on Customers)
– Welcome to the Zappos Experience
– Change one part of your language. Track it “re-schedule appointments” to “broken promises” – 10% down to 3%
Community, Family, Team, Collaboration (NOT Staff, Policy, Training)
Bhutan created the Gross National Happiness Index – super important
Tom Szaky, CEO of TerraCycle, is a 27 year-old, game-changer, in the world of green products and the world of beautiful waste. Here are my notes from his Inc. 5000 Breakout Session:
Traditional Green perspective – The more eco-friendly, the more expensive
The larger stores like Walmart & Target are leading the way for more than Whole Foods, etc.
Bottles (Plastic)
Revsed Virgin 30% Recycled Compostable
$0.02 $0.05 $0.07 $0.15
Our products must be: Better, Cheaper, Greener
Pre-Consumer/Post-Consumer (overprint CDs/DVDs), 75% of gift cards never leave warehouse
70lbs waste was produced to make 1lb of waste
99% of what you buy is waste in 6 months
Waste is America’s biggest export
Key is to separate waste
CapriSun- 4.5 billion drink pouches per year
Terra Cycle gets paid to collect the waste (profitable) becauses it is branded
Sort, Sanitize, Waste in Trenton, NJ – then gets flown to Mexico & gets sewn there
Revenue: 3M -> 8M -> 15M
What are the solutions for retailers for greent?
Working with big brands to create creative solutions
You have to evaluate on first two- Better, Cheaper (prove ROI) BTW-it’s Green
Do NOT sell on the virtue of being green. Green is the assumed baseline now. It’s the gravy on top.
Recycle Bank- give credits/$ coupons for recycling more. They’ve increased recycling rate from 20% to 90% in some small cities.
If I can collect enough of 1 thing, it creates value. Lock up I own these waste streams.
BILL McDONOUGH- Cradle to Cradle (Upcycling vs. Downcycling)
Natural Foods Tradeshow, Expo West, Expo East
• Tiny consumer products & companies inspire to be in Whole Foods
• People who are authentically green who don’t work with big brands/retailers
Question: In Germany, charge a lot for garbage to consumers and retailers
Clorox – Green Works – owned the market by being same low price and green
All purpose cleaner- same exact stuff as all the other stuff
I’m pretty darn psyched about being an Inc. 5000 company for the second year in a row. Last year, I was so inspired by being around my entrepreneurial peers at the Inc. 5000 Conference in Chicago, I vowed to go back to the conference this year whether we made the list or not. It’s a little bit sweeter that we actually made the list, regardless of dropping from the #402 position to #1142 fastest growing company in the country (yes, it’s much much harder to grow substantially from a larger revenue number, then when you first start out).
So, here’s what we had to say in our press release:
“eROI Ranks No. 1142 on the 2008 Inc. 5,000 With Three-Year Sales Growth of 327.6%
NEW YORK, August 20, 2008 – Inc. today ranked eROI No. 1142 on its annual ranking of the 5,000 fastest-growing private companies in the country. The list is the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. Taken as a whole, these companies represent the backbone of the U.S. economy.
“Our second annual Inc. 5000 continues the most ambitious project in business journalism,” said Inc. 5000 Project Manager Jim Melloan. “The Inc. 5000 gives an unrivaled portrait of young, under-reported companies across all industries doing fascinating things with cutting-edge business models, as well as older companies that are still showing impressive growth.”
eROI provides online resources for marketing strategies–including websites, email campaigns, blogs and social networking sites–to small businesses as well as Fortune 500 marketing managers. Why are they growing so fast? eROI extends itself to work with clients even after the job is done by giving them the online tools to continue their efforts on their own. Oregon Business magazine named CEO and founder Ryan Buchanan one of the 50 Great Leaders for Oregon. Buchanan is also President of the Board of the Portland Advertising Federation.”
Here it is, your March Email Marketing Calendar.
Below is a list of real holidays, wacky holidays, and pop culture events in March and ideas you can utilize to develop timely and relevant email marketing campaigns.
© 2010 eROI, Inc. All Rights Reserved. 505 NW Couch, Suite 300, Portland, OR 97209
