http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico http://eroidays.com/2009/05/06/ziba-founder-sohrab-vossoughi-inspires-in-portland/ http://eroidays.com/2009/05/06/ziba-founder-sohrab-vossoughi-inspires-in-portland/#comments Wed, 06 May 2009 17:28:46 +0000 Ryan Buchanan http://eroidays.com/?p=1468 Here is my twitter stream from this morning’s Portland Business Journal Power Breakfast event where Ziba Founder, Sohrab Vossoughi, inspired me from a creative and entrepreneurial standpoint.  Sorry for the upside down notes, but you’ve got to start at the bottom and read up:

1. Craft culture is mostly anti-Big which is why #portland has few fortune 500 companies here about 1 hour ago from TwitterBerry

2. Sohrab – branding portland – it has a craft culture. About the work, unpretentious, very real, natural about 1 hour ago from TwitterBerry

3. Tribal love – costco – amazing brand. costco members and employees love that brand. Costco does not care about wall st, but main st about 2 hours ago from TwitterBerry

4. Starbucks is trying to capture its dna that is there but they’ve lost their way. Now, more about efficiency and profit, not the experience about 2 hours ago from TwitterBerry

5. You need to create love with your consumers. All touchpoints need to fully connect with specific target market about 2 hours ago from TwitterBerry

6. Ziba has evolved from product design company to customer experience firm about 2 hours ago from TwitterBerry

7. Sohrab – design thinking is all about making the complex clear about 2 hours ago from TwitterBerry
   
   

8. For agencies – the cultural ingredient mix that is the special sauce. Cultural context of ziba often takes 18 months on average. about 2 hours ago from TwitterBerry

9. Designing consumer experiences – meaningful to consumer, strategic to the brand about 2 hours ago from TwitterBerry

10. Ziba other offices are san diego, tokyo, shanghai – I did not know they are so global about 2 hours ago from TwitterBerry

11. What breaks did you get? Sohrab – “you make your own luck” about 2 hours ago from TwitterBerry

12. 25 year anniversary for ziba this year about 2 hours ago from TwitterBerry

13. Sohrab started ziba because of an entrepreneur named sam bosh who gave sohrab royalties for designing a new atm machine about 2 hours ago from TwitterBerry

14. Sohrab, right before college graduation, fell in love with industrial design – a mix of engineering and art about 2 hours ago from TwitterBerry

15. At portland biz journal breakfast with sohrab @ziba – he started feeling the downturn in dec 07, but since feb 09 lots of new small projects about 2 hours ago from TwitterBerry

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