eROI Days Email Agency

The theme of this year’s Innotech eMarketing Summit really hammered on Social Networking and Web 2.0 sites. While this seems to be over-played in the media, the content and speakers in this 2-day event of back-to-back seminars was truly AWESOME.

From brand new upstart Citizen Agency, I learned a dozen new social networking sites that I’d never heard of before that were incredibly niche, but fascinating. They drove home key points about building community online throughout their presentation such as: “these are my peops,” “they talk my language,” “they get me,” and build off of one another’s conversations. Sites I hadn’t heard about:
Dogster.com
Catster.com
Intuit JackRabbit community site
VIRB.com
Last.fm
BarCamp.org
Ma.gnolia
BareNakedApp

Also, you should know about some amazing Web 2.0 companies in our backyard in Portland:
Jive Software
Platial
Values of N
JanRain
MatchPoint

Lastly, for any of those who wanted to download my presentation on Building Community Online and Matchpoint Case Study, please download it here >>

Cheers.

If you haven’t seen this man speak, you are missing an opportunity to be inspired. Mohan is dynamic, bright, no-nonsense, and demands for all of us to take action and creative positive change in the world. At Portland’s InnoTech eMarketing Summit, Mohan talked about the ingredients for success in business, e-business, healthcare, and human nature on an individual level. In his current role as Chief Marketing Officer for $7.8 billion healthcare giant, the Regence Group, he has a surprising amount of passion (to be expected from a startup founder, not a healthcare juggernaut). Perhaps, it’s because he now has the platform to radically change the largest industry in the country and make it truly transparent.

Here are a few notes I took from his keynote speech this week:

Problem: We’ve become too oriented around Data Obesity but Knowledge Starved.

Solution: The key is at the core of the company’s philosophy, the concept, the mission, but ultimately it’s about the CAUSE!

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