Posts Tagged ‘interactive campaign’

eROI Takes Three Awards – Wacom Campaign Hits Trifecta

Thursday, February 28th, 2008

eROI Wins eec Email Marketing Award, AMA-MAX Award, and MarketingSherpa Email Summit Gold Award.

Winning one award would have been great, but 3 awards in 3 weeks was an amazing honor for the eROI / Wacom PowerofthePens.com campaign.

Being the winner of the first Email Experience Council award for an email marketing campaign was a huge honor for eROI this month. Voted on by eec members and held February 11th in San Diego, eROI and our client Wacom accepted the prestigious award for PowerOfThePens.com. We had some stiff competition with AOL, Genetech, and REI, but came out on top with the members all voting.

At the American Marketing Association – Oregon, eROI was honored with the AMA-MAX Award for Best Web Campaign. This is our second AMA-MAX award in two years for our work on client campaigns.

This campaign was the start of bigger things for Wacom, and a testing ground for development of an online community and the power of social media. eROI has already begun additional work, building off this strong start and will be releasing new work for the Wacom Community over the next 9 months.

PowerOfThePens.com was also the recipient of a Gold Medal for Best Promotional Blast – Direct Sale or Lead Gen Offer (Consumer) at MarketingSherpa’s Third Annual Email Marketing Summit, held on February 26th in Miami.

We heard it from Google before we heard it from MarketingSherpa. They can send us our award, but it would have been fun to be there to accept it. However, with the power blackout that hit Miami, maybe it was better to be in Portland working on new client email marketing campaigns.