Our topic: Building brands and community via e-marketing

Date: Monday, 25 June
Time: 10:30 – 11:45 a.m.
Track: Marketing & Brand

If you’re trying to get your head around terms like search engine marketing, blogosphere, podcasting, RSS and social media, this is the session for you. This presentation will provide an overview of effective e-marketing strategies and tactics as well as case studies and helpful resources you can use to develop and implement your own e-marketing program.

In this session, you will learn:
The definition and proper applications of e-marketing
Effective e-marketing strategies and tactics
How do develop your own e-marketing program

There were roughly 1,100 people at the overall event and 250-ish at our session. There was a lot of great dialogue between us (the speakers) and the audience on the importance of the blogosphere and social networking. Search marketing and email marketing were known entities as must-haves in any marketing mix.

The debate around whether or not a blog is worth the effort reminded me of a worldwide Intel conference for employees 10 years ago when then Intel CEO Andy Grove said that every company would be a “web company” (meaning every company would have a website) within 5 years. Guess what – he was right. I think the same thing will happen with corporate blogs in the next 5 years. It is not a question of “if” – it’s a question of when your company will support the 1 hour per week required for maintaining a good blog.

Here is our presentation if you didn’t get a chance to see it at the event: (the file is a bit big, so I need to upload it to the server when I talk to my tech guys at the office – sorry about that).