eROI 2007 Online Marketing Prediction #7 of 10
Wednesday, November 29th, 20067. Email marketers will demand more strategy from their marketing agencies. From the client-side email marketer’s perspective, there are only minor differences between the top email marketing software platforms. Email marketers will demand to know more advanced strategies for their email programs by asking questions like: how does this email render in the default settings of the different email environments (AOL, Yahoo, Gmail, Hotmail, etc.)? What content shows up above and below the fold on the email preview? What content and call-to-action will really resonate with my target audience? How can I be a resource and still convert click throughs into qualified leads?
