eROI Days Email Agency

At OMS Joel Book, Director of eMarketing Education at ExactTarget, had some solid ideas about how to make sure the right message got to the right people.  He showed success stories of ET clients that used past consumer behavior to deliver extremely targeted marketing with positive results.  Here are my tweets from Joel’s presentation:

• @joelbook – speaking now at #oms. 33 years as direct marketing – called out @djwaldow in a friendly way

• Email has become the ultimate social medium

• 34 different marketing channels. We have created an ADD world, now we have to live with it

• The sales cycle has become 22% longer because resources tight

• Retention is the new acquisition #oms

• “The medium is the message” is like hearing at a wedding “love is patient, love is kind” – predictably used at every conf

• Newest dma study shows $45 roi for email marketing which is highest of all channels

• This aft, Need to make my pres interactive. Ask real questions and get user gen answers from audience

• Home depot is using dynamic couponing based on past buying behavior

• J+m uses brwsing history thru omniture to infer your preferences. Very cool #oms

• Question from #oms about where to put images for email campaigns, we have used amazon s3 or bitgravity in cloud.

• Question at #oms about affordable platforms – google analytics great first step before omniture

• Old-school phrase – OH: here’s a dandy way to do that

• @joelbook – nice pres. You know your stuff.