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	<title>eROI Days Email Agency &#187; Keith McFarland</title>
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	<link>http://eroidays.com</link>
	<description>Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive</description>
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		<title>KEITH McFARLAND- 3 Levels of Leadership: Building Breakthrough Capabilities</title>
		<link>http://eroidays.com/2008/09/28/inc-500-keith-mcfarland-building-breakthrough-capabilities/</link>
		<comments>http://eroidays.com/2008/09/28/inc-500-keith-mcfarland-building-breakthrough-capabilities/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 17:19:53 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[Inc. 500]]></category>
		<category><![CDATA[Keith McFarland]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://eroidays.com/?p=1274</guid>
		<description><![CDATA[Reduce the Job of leadership to 3 Words: 1) Strategy 2) People (We need to optimize these 3 categories) 3) Execution 1 Man Band- all infrastructure, resource, run through 1 decision-maker, risk is too great. • Start up or crisis Tribal Band- strong leader with helpers Sovereign Organization- leadership creates a hologram of the minds [...]]]></description>
			<content:encoded><![CDATA[<p>Reduce the Job of leadership to 3 Words:<br />
1) Strategy<br />
2) People (We need to optimize these 3 categories)<br />
3) Execution</p>
<p>1 Man Band- all infrastructure, resource, run through 1 decision-maker, risk is too great.<br />
• Start up or crisis</p>
<p>Tribal Band- strong leader with helpers</p>
<p>Sovereign Organization- leadership creates a hologram of the minds of people</p>
<p>Strategy- (Strategic Planning) a collection of ideas of how we’re going to web</p>
<p>Psychology of Routines- Strategy helps you breakthrough the routine</p>
<p>1) Most companies think about Strategy too seldom -&gt; Should do it every 90 days!!!<br />
a. What are 3 most Strategic important accomplishments we’ve had in last 90 days? (some element of how we’ve changed the field of play)<br />
b. What are 3 most important strategic ways we fell short of our strategic potential?<br />
c. What are 3 most important things we’ve learned about our strategy?</p>
<p>You could build a strategy in 48 hours that is 90% as good as 3-month planning.<span id="more-1274"></span></p>
<p>Expand the discussion to involve line &#8211; level employees so Executive Managers to come to same conclusion you already know.</p>
<p>2) Don’t be too exclusive – should include 25-30 people</p>
<p>3) Don’t be too CEO-centric – natural tendency to differ to power</p>
<p>Strategy Routine<br />
The Problem A Solution<br />
When Too Infrequent 90 – Day Cycle<br />
Who Too Exclusive Democraship<br />
How Too CEO-Centric “Insultants” (question fundamental assumptions)</p>
<p>Breakthrough Thinking<br />
The Problem A Soultion<br />
“Great People” Myth Heroes Vs. Bricklayers<br />
Cumbaya Teambuilding Link Strategy &amp; Team Performance<br />
Lack of Systematic Thinking Exec Development Milestones</p>
<p>There is no such thing as “the right person” – everyone has got issues.</p>
<p>Everyone is made right by the quality of the corporation.</p>
<p>Known entity that you’ve got to change poopy diapers</p>
<p>Left Side Right Side<br />
Write names of direct reports Write all positive things about person</p>
<p>CEOs are people people, loyalty is a liability</p>
<p>Fins a mentor for VP Marketing ($10M Company) ($50M Company)</p>
<p>The Problem A Solution<br />
Loose link between Strategy &amp; Execution 90-day resets feed action<br />
No “after-action” description (What went right, what went wrong, what are we going to do differently to improve next time)</p>
<p>Division, Goal, Objective, Tactics</p>
<p>-Managers<br />
-Young Up and Comers<br />
-Sales people<br />
-Criticizers</p>
<p><a href="http://www.Mcfarlandstrategy.com">www.Mcfarlandstrategy.com</a></p>
<p>Heroes will fight overtly with bricklayers &amp; bricklayers will fight back dirty. Need to tap each person’s “inner bricklayer” or “inner hero.”</p>
<p>Managers – the sky is the limit is you learn to love to score without touching the ball.</p>
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