eROI Days Email Agency » keynote speaker http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Online Marketing Summit – Coming to a City Near You http://eroidays.com/2009/05/18/online-marketing-summit-coming-to-a-city-near-you/ http://eroidays.com/2009/05/18/online-marketing-summit-coming-to-a-city-near-you/#comments Mon, 18 May 2009 13:38:15 +0000 Ryan Buchanan http://eroidays.com/?p=1566 I’ve attended hundreds of marketing conferences over the years, and spoken at a few, but this one was pretty unique in that the speakers and content were the best of the best from all over the country on leading topics such as email marketing, search marketing, and social media. But more importantly, Online Marketing Summit delivered in making a lot of personal connections primarily through its founder, Aaron Kahlow, who ran an online marketing agency for years and understands the subject material inherently and the crazy breed of people known as online marketers.   Here are my tweets from Aaron’s opening session at the Washington DC OMS on May 14:

  • Aaron doing a great job getting audience out of their shells at #oms
  • Tip to event organizers – learn from aaron – institute the “boo” rule. It liberates the crowd.
  • Aaron opening – marketing in a recession. Fear will cripple your decision-making
  • management is all about cya, no future vision to give marketing any resources at all.
  • Overall mktg budget wacked, but bigger piece of the pie going online #oms
  • 100 percent of people prefer to communicate online
  • Pillar 1 is search. Pillar 2 is email marketing. Pillar 3 is analytics. Across all pillars is social media
  • @aaronkahlow – guessing on aaron’s handle – what % people here at #oms will tweet immediately vs email a couple days later from your biz card
  • Email is like yesterday’s fax. Even facebook uses email to pull you back into the online community
  • Need to customize web analytics reports to align with business goals #oms

I highly recommend you attend another OMS – there’s also a good chance you will see eROI folks like Dylan Boyd, Alex Williams, or me speak at some of the upcoming cities – Chicago, Austin, Denver, Minneapolis, San Fran, Portland, Seattle – there are others as well – check it out here >>.  I will try to dig up where my presentation from this event is posted – stay tuned.

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