Posts Tagged ‘Lance Armstrong’

KillROI on the move in California

Thursday, May 14th, 2009

KillROI, once again, has found a way to see the world and document his adventures.  This time he was off to watch the AMGEN Tour of California bike race.  His method of stowing away wasn’t glamorous but it got the job done.

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Once discovered, KillROI showed his support for Lance Armstrong and, always the ham, posed for pictures.

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When the race was coming to an end, KillROI, showed his appreciation for the intense athleticism of the bikers with a standing ovation and cheers.

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Where will he go next?  We will just have to wait and see.

Lance Armstrong Continues to Inspire

Monday, April 30th, 2007

No matter what the controversy is that surrounds Lance Armstrong, you have to give the guy credit for extreme mental toughness in the name of a powerful cause to fight cancer. So many celebrities talk a big game, it’s nice to see one that gets it done. This is an excerpt from an article I recently read:

Lance took Jimmy V’s message and ran with it (ESPN Magazine)
By Chris Fowler

Lance Armstrong was suffering big time. He had collapsed into a hotel bathtub loaded with ice cubes. The tough facade, maintained for the crowds and cameras, had been stripped away. After 26.2 miles of punishment from New York City pavement, his legs screamed in pain. This was agony he never felt on the bike.

Those same legs dominated the planet’s supreme sporting test seven times and made it seem pretty easy.

I’ll never forget Lance strolling into the small, elegant bar in the Hotel du Crillon, fresh off the post-race podium on the Champs-Elysees in 2003. Just minutes earlier, he had finished his most demanding and frightening Tour de France. In three tumultuous weeks, he had fended off constant attacks from rivals, swerved down a steep grassy slope in the Alps to avoid a crash, and been slammed to the pavement after hooking his handlebar on a spectator’s souvenir.

And there he was in the bar, still in his cycling shorts and yellow jersey, settling into a red velvet chair to chat, downing a beer while his three kids climbed into his lap. The only evidence of the huge strain was the relief in his smile. But that’s how it always went: race like hell for three weeks, crush the competition, then party into the Parisian night.

So the e-mails after last November’s New York City Marathon were surprising. “Dude, it was pure hell!” … “The hardest thing ever.” ”

(more…)

Full-Page Print Nike Ad in Sunday New York Times is a Text Email

Sunday, November 12th, 2006

I was reading the physical, printed Sunday New York Times today and I came across a full-page advertisement in the Sports section. I initially noticed the ad because it was all yellow, but then I realized that some ad agency just copied and pasted a real email correspondence between Lance Armstrong and Scott M. (Nike). Unfortunately for me, I actually have to type all this out instead of copying and pasting, but here is an excerpt from the ad:

“From: Lance Armstrong
To: Scott M. (Nike)
Sent: Nov 5, 2006 3:32pm
Subject: Re Re: Re: Re: Idea

I’m dead.

Hardest physical thing I’ve ever done.
Try your best to make this happen.
No way I would have crossed the finish
line without the cheering. I owe them.

> From: Scott M. (Nike)
>To: Lance Armstrong
>Sent: Nov 5, 2006 3:29pm
>Subject: Re Re: Re: Re: Idea
>
>I think we can do it. I’ll let you know
>for sure. BTW, how do you feel?”

The advertisement continues the email dialogue, but the reason why it works is because it made me stop and actually read it. The content was so real and part of something most of us do every day – read and respond to email. As usual, Nike knows good marketing.