eROI Days Email Agency

I got an email from Thinkpad with Lenovo sub-branding. I haven’t owned a Thinkpad in 6 years (and eROI has started to standardize on Sony Vaio laptops), so I decided to unsubscribe. I was taken to a Lenovo page which was branded differently than the email (and didn’t have any Thinkpad mention on it) – see below.

Now, I’m 3 clicks into trying to unsubscribe and getting really frustrated (1. click from email; 2. click on email subscription center; 3. click from second email triple-confirming I want to unsubscribe). There were so many verification steps that I gave up from clicking a fourth time. From a major brand like Lenovo (formerly IBM Thinkpad and Desktop PCs), I’m pretty surprised.