2008 eROI Online Marketing Prediction #2: Collaboration Software
Sunday, January 6th, 2008Social networking sites will turn into collaborative software platforms (think online Calendar, spreadsheets, word processing, web conference, presentation collaboration, image manipulation between many parties, and the already-standard email, chat, IM, blog, profile pages). Social networking isn’t just for kids anymore. Over 60% of new Facebook users are over 30 years old now. These 30, 40, 50, and a few 60somethings are professionals who will leverage these online communities to help with more than just business development.
If Facebook, LinkedIn, and other social community sites add professional collaboration tools like personalized calendars, spreadsheets, whiteboards into the mix, business people and businesses as a whole will standardize their entire internal communication operations (document sharing, chat, IM, blog, email threaded discussions) on these collaboration communities for increased productivity, mobility and trackability. A leader in the new frontier of Web 2.0.0.8 Collaboration Software is Portland’s own Jive Software and their blazing hot new product called Clearspace.
