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	<title>eROI Days Email Agency &#187; Maxwell PR</title>
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		<title>Kettle Launches New Crave Club</title>
		<link>http://eroidays.com/2006/06/08/kettle-launches-new-crave-club/</link>
		<comments>http://eroidays.com/2006/06/08/kettle-launches-new-crave-club/#comments</comments>
		<pubDate>Thu, 08 Jun 2006 19:23:00 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Best of Email]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[community site]]></category>
		<category><![CDATA[Crave Club]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[interactive agency]]></category>
		<category><![CDATA[Kettle Foods]]></category>
		<category><![CDATA[Maxwell PR]]></category>
		<category><![CDATA[online marketing agency]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction. This is a great example of how you can build a community around a brand. http://www.findanewflavor.com   I am Bold, Grown-up [...]]]></description>
			<content:encoded><![CDATA[<p>We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction. This is a great example of how you can build a community around a brand.</p>
<p>http://www.findanewflavor.com</p>
<div><a href="http://www.findanewflavor.com"><img src="http://www.kettlefoods.com/flavor/chips/New-York-Cheddar.png" border="0" alt="New York Cheddar" align="center" /></a> </p>
<p style="font-weight:bold">I am Bold, Grown-up Cheese.</p>
<p>I&#8217;m a bold, big city person. Museums, theater, fine dining and cool shops&#8230; I can even appreciate performance art. I&#8217;ve got grown-up tastes but I&#8217;m not stuffy or stiff. I know how to have fun and I&#8217;m just as comfortable at a white linen-laid table as I am at the hot dog cart. I&#8217;ve got style. An individualist who isn&#8217;t afraid to show my true colors or to stand out in a crowd.</p>
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