eROI Days Email Agency

My respected co-worker, email expert, and The Email Wars star blogger, Dylan Boyd, has made some excellent points about the Obama camp’s blown opportunity in VP Candidate Joe Biden’s email outreach with the subject line “Hello” in today’s blog post: http://theemailwars.com/2008/08/25/errr-hello-top-subject-line-ever/.  However, I challenge Dylan to tell me that he is truly “jaded” by the pure effectiveness of the Obama email program. 

I’d love to get Dylan’s response to Michele Obama’s email this evening with the subject line “Behind the scenes in Denver”.  The content of the email hit the mark – it was real, genuine, her voice, intelligent.  The timing perfect: she delivered a kick ass speech at the Democratic National Convention just 3 hours after her email hit my inbox.  The call to action was compelling, obvious, focused, and had intrigue and mystery built into it.  I want to see what’s going on behind the scenes in this historic presidential race.  Don’t you?

So, before you all get jaded from one mis-step out of 207 emails, get inspired by the good stuff.  To me, the Obama campaign displays Email Intelligence.  And, unlike his opponent, he can actually use the medium. Tell me what you think in your comments on this post.  Subscribe to this Blog in the upper right.

If you want to check out the content of Michelle’s email, read more here >> (more…)