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eROI Case Study: Online Strategy for a Successful Product Launch
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Sleek and chic – how can you not love the new Intuos4 tablet from Wacom.  Very psyched how this integrated campaign turned out.  For all the marketers reading this blog post, there are some really good insights to this case study.

Wacom Technology Corporation worked with eROI to launch their brand new product, the Intuos4.  As you will find out, it is more than just a sleek site.  This case study outlines the integrated online strategy used by Wacom, including results of the multi-pronged campaign; email, microsite, and offline channels working together to seamlessly promote the unique aspects of the new Intuos4 tablet.

Check out the finished site »

“We’re absolutely happy with the number of visitors. We believe we’ve received a 70% awareness of our target audience. I mean, that’s really good. Not many companies are going to achieve that kind of awareness for a new product launch.”

~ Marketing Director, Wacom

Download the Case Study

We really wanted to get into the holiday spirit and something went terribly wrong. Somehow, I ended up in short shorts looking like John McEnroe in the 70’s without the hair. This video is troubling but strangely amusing – check it out if you get a chance:

www.wearshortshorts.com

Don’t forget to vote on what Office Olympics event we should do next. The “Drunken Tricycle Race” seems to be leading the pack, but don’t let that influence your decision. Check out the full site (if time allows).

Here is what some people have voted for as the next Office Olympics event:

• Paper Snowshoeing (insert foot into plastic band)
• Office capture the flag!
• office dodgeball
• office tetherball
• office kickball

Come up with your own event. Tell us what you want.

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You can also View the Video using Quicktime.