eROI Days Email Agency

It is hard these days not to notice the amount of people on the streets, in their cars, riding buses and even enjoying a meal while navigating through a mobile device.  What does this mean for marketing? The amount of time consumers are spending on mobile devices is increasing day by day. What have marketers done to tap into the new, dynamic phase of mobile marketing and how does social media fit in?

eROI decided to find out by conducting a study of over 500 marketers to see what their current attitudes were towards mobile marketing and social media trends.

Get a brief on our study from ClickZ

Our study was geared towards learning:

• The interest in mobile marketing to marketers, if any.
• The importance of mobile marketing and social media to the marketer.
• How the marketer is integrating the media and how much research is being done to optimize it.

The study was successful and informative if not a bit surprising. If 91% of the US population uses a mobile device, what are the marketers really doing to access those consumers? Get the full study here…

I gave this presentation at Innotech Oregon last Thursday and talked through some really useful tools that email marketers should consider using: Flowtown, Unbounce, Which Test Won, Email2Mobile, Email on Acid. Check out the presentation below to see some visual examples of what these tools can accomplish for you.

Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie

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eROI Releases New Mobile RSS News Reader to the World.

With mobile marketing growing in use and popularity in the US, eROI decided to release, with our partner FreeRange, a new mobile RSS newsreader to anyone in the marketing world that wants it. This mobile system can be installed on any mobile device and is loaded with RSS feeds from top email marketing blogs, industry sources, trend sites, and advertising news.

In keeping with our principle of being a resource for marketers, we have also allowed you to add any RSS feeds you might follow outside of these preset feeds. If you are on the go and need access to any site with RSS, you can do it with the eROI Mobile News Reader. Get all your news and sites in one quick to load location on your Treo, Blackberry, or other mobile phone.

Get an eROI Mobile RSS Today