eROI Days Email Agency » mobile marketing http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency eROI Survey Study – Integration of Social, Mobile, and Email http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/ http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/#comments Mon, 26 Jul 2010 17:36:44 +0000 Ryan Buchanan http://eroidays.com/?p=2552 It is hard these days not to notice the amount of people on the streets, in their cars, riding buses and even enjoying a meal while navigating through a mobile device.  What does this mean for marketing? The amount of time consumers are spending on mobile devices is increasing day by day. What have marketers done to tap into the new, dynamic phase of mobile marketing and how does social media fit in?

eROI decided to find out by conducting a study of over 500 marketers to see what their current attitudes were towards mobile marketing and social media trends.

Get a brief on our study from ClickZ

Our study was geared towards learning:

  • The interest in mobile marketing to marketers, if any.
  • The importance of mobile marketing and social media to the marketer.
  • How the marketer is integrating the media and how much research is being done to optimize it.

The study was successful and informative if not a bit surprising. If 91% of the US population uses a mobile device, what are the marketers really doing to access those consumers? Get the full study here…

]]> http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/feed/ 0 5 Email Marketing Tools You’ve Never Heard Of http://eroidays.com/2010/05/11/5-email-marketing-tools-youve-never-heard-of/ http://eroidays.com/2010/05/11/5-email-marketing-tools-youve-never-heard-of/#comments Wed, 12 May 2010 05:44:35 +0000 Ryan Buchanan http://eroidays.com/?p=2534 I gave this presentation at Innotech Oregon last Thursday and talked through some really useful tools that email marketers should consider using: Flowtown, Unbounce, Which Test Won, Email2Mobile, Email on Acid. Check out the presentation below to see some visual examples of what these tools can accomplish for you.

5 Email Marketing Tools You've Never Heard of
]]> http://eroidays.com/2010/05/11/5-email-marketing-tools-youve-never-heard-of/feed/ 1 My Presentation: Optimizing your Email Marketing Program for Nuture Marketing, Social, Mobile http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/ http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/#comments Sun, 31 Jan 2010 21:49:29 +0000 Ryan Buchanan http://eroidays.com/?p=2413 Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie


Google updates to add report a problem link, “near me now” link – using augmented reality 11:27 AM Jan 28th from Tweetie

Google maps. Create a dedicated page on maps. Sentiment analysis help sort reviews. 11:25 AM Jan 28th from Tweetie

Google onebox: local business. Manage coupons, reviews 11:23 AM Jan 28th from Tweetie

Customer reviews have a big impact on local search 11:19 AM Jan 28th from Tweetie

@kentjlewis speaking about local search #forge. Entertaining as always. 11:16 AM Jan 28th from Tweetie

@dayn great personal local example of discount tire giving him a rebate after the fact through Twitter conversation 9:51 AM Jan 28th from Tweetie

Intel has a good set of social media rules. Check em out 9:38 AM Jan 28th from Tweetie

2010 will be the year of consumers switching over from evite to facebook events 9:31 AM Jan 28th from Tweetie

Not hiring a blogger. Hiring a head of consumer conversations. 8:40 AM Jan 28th from Tweetie

Doc martens Kimberly says invest in engaging content #forge. It still is all about the idea, but the requirements are much higher 8:38 AM Jan 28th from Tweetie

Key is focusing on a few marketing channels of disproportionate influence. For doc martens, it’s product seeding to influencers 8:33 AM Jan 28th from Tweetie

]]> http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/feed/ 1 Get News on Your Mobile – Dipping Into Mobile Marketing http://eroidays.com/2008/02/28/get-news-on-your-mobile-dipping-into-mobile-marketing/ http://eroidays.com/2008/02/28/get-news-on-your-mobile-dipping-into-mobile-marketing/#comments Thu, 28 Feb 2008 22:10:39 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2008/02/28/get-news-on-your-mobile-dipping-into-mobile-marketing/ eROI Releases New Mobile RSS News Reader to the World.

With mobile marketing growing in use and popularity in the US, eROI decided to release, with our partner FreeRange, a new mobile RSS newsreader to anyone in the marketing world that wants it. This mobile system can be installed on any mobile device and is loaded with RSS feeds from top email marketing blogs, industry sources, trend sites, and advertising news.

In keeping with our principle of being a resource for marketers, we have also allowed you to add any RSS feeds you might follow outside of these preset feeds. If you are on the go and need access to any site with RSS, you can do it with the eROI Mobile News Reader. Get all your news and sites in one quick to load location on your Treo, Blackberry, or other mobile phone.

Get an eROI Mobile RSS Today

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