eROI Days Email Agency

It is hard these days not to notice the amount of people on the streets, in their cars, riding buses and even enjoying a meal while navigating through a mobile device.  What does this mean for marketing? The amount of time consumers are spending on mobile devices is increasing day by day. What have marketers done to tap into the new, dynamic phase of mobile marketing and how does social media fit in?

eROI decided to find out by conducting a study of over 500 marketers to see what their current attitudes were towards mobile marketing and social media trends.

Get a brief on our study from ClickZ

Our study was geared towards learning:

• The interest in mobile marketing to marketers, if any.
• The importance of mobile marketing and social media to the marketer.
• How the marketer is integrating the media and how much research is being done to optimize it.

The study was successful and informative if not a bit surprising. If 91% of the US population uses a mobile device, what are the marketers really doing to access those consumers? Get the full study here…

Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie

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As I was listening to a roundtable of 25 software sales and marketing execs talk about Mobile on our fourth floor yesterday morning, I was struck by how quickly mobile seems to be gaining steam in our collective mindshare.  It’s the hot topic in media, at conferences, and several of our clients – we have been part of some successful mobile website launches in recent weeks.  This blog post is more about highlighting 3 client mobile websites (hence the blog post title above) and I highly encourage you to pull these up on your mobile device which should automatically detect the mobile version of Banfield.net, touch.wacom.com, moonit.com.

For B2B companies like eROI, our mobile web analytics show that mobile web users on our site almost entirely use it for knowing how to get to our office – ContactUs page, however for the 3 mobile sites below, users are drawn into 3 or 4 distinct areas that are easy to find product information (Wacom), or quickly search a database of the closest pet hospital (Banfield), or interact with a web application through mobile version of Facebook Connect (Moonit).  Please check out these 3 creative examples below:

www.banfield.net/mobile

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