http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico http://eroidays.com/2008/01/06/2008-eroi-online-marketing-prediction-3-mobile/ http://eroidays.com/2008/01/06/2008-eroi-online-marketing-prediction-3-mobile/#comments Sun, 06 Jan 2008 13:12:33 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2008/01/06/2008-eroi-online-marketing-prediction-3-mobile/ Email Service Providers (ESPs) will specialize in optimizing the content rendering on mobile devices. You’ve received email newsletters on your Blackberry that have image links and website links that are 4-5 lines long per link. It’s a usability nightmare to attempt to read a long newsletter with a complex layout. The Email Experience Council ran a poll in May’07 where they found that 61% online marketers thought email should be optimized for mobile devices, yet less than 5% of ESPs offered it. ESPs will adapt and fill this customer need in ’08.

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