eROI + eM+C = New Study
Monday, March 22nd, 2010eM+C teamed up with us to compile a new survey of 678 marketers. It revealed some compelling information on the kind of budget and time that went into online marketing in 2009 and what is budgeted for 2010.
The relatively low cost of internet marketing versus traditional avenues may have initially brought followers in a failing economy but the steady increase in budget was directly related to the ROI gained from these non-traditional channels.
