“A world without email is almost unimaginable. Email marketing is about email where subscribers are craving valuable content. Email newsletters, event or product updates, e-zines, and even blog postings delivered through email give the recipient an unbelievable amount of value and knowledge in industry niches, news, or staying updated with company news. Email is a valuable medium that is here to stay for the long run. It hasn’t and won’t be replaced by RSS, Search, or other technologies – it is complimentary to all of these communication channels in the online marketing mix.”

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