eROI Days Email Agency

I’m publishing my schedule for SXSW – it’s kind of ridiculous how much stuff there is to see and learn.  This is my first time to the amazing, well-known event and we are showing up in full force – 1/3 of eROI staffers will be there, but clients, don’t fret, we will be on email and working during most of it.  Cheers!

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In case you missed them, here is one post with all 10 eROI Online Marketing Predictions for 2009:

10. My Dad will use Twitter for first time and get hooked

9. My Mom will get on Facebook and get addicted to chatting non-stop with family and friends

8. Skype and other easy video-creation apps will take off in ‘09

7. Open-source, powerful tools like WordPress and Magento will become more like social apps and promote UGC (User-Generated Content)

6. Email campaigns and customer life-cycle email triggers will integrate seamlessly into social networking sites and tools.

5. Email is a whole lot more mobile today, but the formatting is still crap. You’ll see this improve dramatically in ‘09.

4. Social TV on your computer will become more popular than Regular TV among core online users.

3. Advanced site search is becoming so natural and intuitive – marketers will prioritize this as an easy implementation with huge ROI for their site.

2. CRM and Email Automation

1. The Economy will grow in ’09! Optimism will Conquer Fear.

I never thought I’d have ‘thank you Palin’ in the title of anything I’d ever write, but I’ve done it. She and Tina Fey have made Saturday Night Live so unbelievably relevant and funny again. SNL absolutely nailed this skit last night – Baldwin said exactly what most guys (at least my guy friends) are thinking and to make this blog post relevant to online marketing, I must tell you that I don’t watch any of this stuff on TV anymore – I race to my computer on a Sunday morning and laugh my head off watching it on Saturday Night Live’s website.

Chris Masagatani, you were on the SNL set last week, what’s your take on all the new buzz around Saturday Night Live. Please comment below.

Everyone else – tell me – are you watching SNL skits on their site or YouTube on Sunday or during the workweek, or is this blog post the first time you’ve seen its online video? Comment.

My business associate and friend Jerry Ketel, partner at Leopold & Ketel Partners, sent this email to several Portland agency owners to help prove to clients that marketing has been proven to grow a brand and its sales, profit, and market share during a recession (notice how I didn’t use this “r” word in the blog title – I’m not comfortable using it yet).  Here was Jerry’s email to me (I added the image after searching on Google “marketing in recession” – it’s actually quite informative):

“There have been a number of studies over the years proving that marketing during a recession is a good investment in the long run. ‘In a recession, dare to invest aggressively in marketing, innovation and customer quality’, is the clear message to be drawn from PIMS (Profit Impact of Market Strategy) research into which business strategies aid success during and after a market downturn lasting several years. Author: Keith Roberts, Journal: Strategy & Leadership, 2003. 
http://tinyurl.com/4sqx8j
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