eROI Days Email Agency

This past Monday the entire Account Department attended Portland Advertising Federation’s AE Bootcamp. Some of the best of the best of Portland’s advertising executive world (Peter Levitan, Phil Reilly, Jerry Ketel, Rebecca Armstrong, and Paige McCarthy) were brought together to share their wisdom, experience, and expectations on what is required to reach “Total AEness.”  I thoroughly enjoyed each presentation and it was refreshing to have a PAF event topic that spoke directly to the accounts side of the agency.

In particular, I found Phil Reilly’s talk to be very interesting. He started off by posing the question, “how many of you have a difficult time dealing with your creatives?” There were many hands raised throughout the room but I was not surprised to see a that none of the ten eROI account executives had a hand in the air. I am proud to say this is something that we do not struggle with as an agency. This led me to ask the question “why?” (more…)

The Portland Creative Community took some bold steps with its launch of the Portland Ad Federation Rosey Awards website themed “Nothing Says I’m Better than you Like a Rosey.”  The messaging has an East Coast directness to it that takes many Portlanders by surprise in a city that fosters friendliness to strangers, foes, and friends.  However, I think it’s the perfect time for Portland to step up and talk with confidence about its creative talent here.  Yes, we’ve recently been discovered by the NY Times, Wall Street Journal, and other publications as the destination for hipsters (employed and unemployed) to hang out.  But, we aren’t getting much positive press for having the second highest unemployment in the country.  Now is the right time to shout from the roof-tops that Portland creative agencies do kick-ass work! Kudos to Anthill Marketing for the concept, design, and messaging in the site and entire Roseys this year!

2009 PAF Rosey Awards site

I’m not so sure this site would work in most other industries as it is definitely edgy, controversial, and provocative, but I think it’s a shot in the arm that Portland needs.  The true test is to see if agencies from other cities take notice.  Then, an interesting dialog will begin.

You’ll start to see this campaign promoted more on Twitter (I love the “Rosey Smack Feed” section of the ‘Win Tix’ part of the site), Facebook, and other blogs in the upcoming months.  I’ve got to sign off from this blog post to think of some good Smack Talk myself – submit your own here >>

Alcoa presents (sorry, that’s the beginning of a TV commercial of “The Catch” in the 1982 NFL NFC Championship flashback when Dwight Clark levitated to grab a perfect pass from Joe Montana to lift the 49ers over the Cowboys). But, I digress. My mind faded to the dramatic music to Monday Night Football, but it’s now back on the prize – bragging rights to the Third Annual PAF Battle of the Bands at Someday Lounge in Old Town / Chinatown, Portland, Oregon where the creatives show their true colors after dark.  If you want to take a look at videos from prior year’s Battle of the Band, now is your time to really soak in some entertaining video for 2008.  It’s going to be almost impossible for eROI to win it for yet a third year in a row, but we’re going to bring our “A” Game.  Check it (this is PAF’s main event email and all the info is below):

BATTLE OF THE BANDS

DATE:
Wednesday June 17, 2009

TIME:
6:00 pm

PLACE:
Someday Lounge
224 NW 5th Avenue
Portland, OR

COST:
$300 per band

Register your Band!
Contact Mike Terry at mterry@magnetoworks.com

(more…)

Holy crap – I was exhausted last night – crashed at 8pm. I think it had something to do with the Portland Advertising Federation (PAF) Rosey Awards on Thurs night at the Performing Arts Center. Aside from hearing from other agency owners in town how brutal the economy is, it was clear that everyone has been working way harder than normal and was looking to blow off a lot of steam (translation: a perfect excuse for a night of heavy drinking, loud music, and overly-honest conversations). One of the highlights of the Roseys was the hosts – 3 guys who pushed the envelope in a big way – nicely done! If you watch the second video, you might agree with me.

Rosey Awards 2008 Part Five from Dylan Boyd on Vimeo.

Rosey Awards Part Nine from Dylan Boyd on Vimeo.

Yesterday, I joined the Board of Greenlight Greater Portland, an economic development group represented by Portland’s private-sector business community.  Greenlight’s goal is to recruit and retain growing companies in the Greater Portland region.  I was inspired by Greenlight’s mission and the approachability and competence of the Board – titans of industry in this town – I was inspired to write a thank you email to them last night. It went something like this:

From: Ryan Buchanan
To: Tim Priest ; Mark Ganz ; Malia Wasson ; Eric Parsons ; Pat Reiten ; Peggy Fowler ; Steve Stadum ; Roger Hinshaw ; Bill Stoller ; Bob Jesenik ; Wes Lawrence ; Jim Mark ; Dennis Rawlinson ; Keith Leavitt ; Lindsay Desrochers ; Wally Van Valkenburg ; Don Krahmer ; Alan Johnson ; Randy L. Miller ; Scott Campbell ; John Bradley ; Jay Platt 
Sent: Tue Sep 09 23:51:47 2008
Subject: RE: September 9 Greenlight Board Meeting: thank you