eROI Days Email Agency

The eROI presenters, Dylan Boyd, Alex Williams, and I, have traveled all over the country to give presentations on various topics from Building Community Online to The Value of a Welcome Email Program to New Trends in Measuring the Success of your Online Marketing & Social Media Efforts. This blog post is an overload of resource material for 3 great presentations – enjoy!

While I was at SXSW this year, I attended a session that focused on techniques to improve PowerPoint presentations called Presenting Straight to the Brain. I was immediately interested because presentations are a way of life in the agency world. Okay – I also might have been a little interested to see if the panel were giving any tips for mind control that I could use to help in that next big presentation. Though I may have been a little disappointed on the lack of ‘How to Be a Benevolent Svengali’ content, I did walk away with some interesting insight and reminders of how our noodles work.

If you only have time to read to this point- here’s your Twitter take-away. Great presentations add a dash of caveman thinking.

The point being is that we all still essentially think, react and remember more like Fred and Barney than the evolved post-millennial beings we all think we are. Our mind battles with our brain, constantly sending signals to process thoughts, remember information and control our reactions. In the end, our brain typically wins the fight. We are programmed to be at our peak level of awareness when we perceive a threat or when a situation evokes a strong emotion. It’s fight or flight.
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