eROI Days Email Agency » rahaf harfoush http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Obama’s Rahaf Harfoush Rocks Keynote Speech at Innotech http://eroidays.com/2009/04/23/obamas-rahaf-harfoush-rocks-keynote-speech-at-innotech/ http://eroidays.com/2009/04/23/obamas-rahaf-harfoush-rocks-keynote-speech-at-innotech/#comments Fri, 24 Apr 2009 00:34:33 +0000 Ryan Buchanan http://eroidays.com/?p=1461 The unsung hero behind an amazing integrated, grassroots campaign of traditional marketing, in-person events, and social media (well, she was mainly the social media part) gave a great keynote speech at the eMarketing Summit of Innotech today.  Rahaf Harfoush was great.  I show my twitter stream below of notes from the event, but also noticed she just launched a new site and blog – http://www.rahafharfoush.com/

Here is my twitter stream from Rahaf Harfoush’s awesome keynote speech at Innotech:

Very progressive. We can’t go backwards now to restrict all info to public.about 3 hours ago from TwitterBerry

Impossible to replicate. It was the perfect storm.about 3 hours ago from TwitterBerry

Grant park had 1 million deliriously happy people. Thx for great presentation @rahafharfoushabout 3 hours ago from TwitterBerry

Weekend before election – 1 million doors knocked on in pennsylvaniaabout 3 hours ago from TwitterBerry

Oh: this pumpkin was on messageabout 3 hours ago from TwitterBerry

Empower grassroots neighborhood movement. Mybo find an event near you. Yale grads did community service with obama gear – live obama brandabout 3 hours ago from TwitterBerry

Americans really cared – personalized the mission. People owned their part in obama’s successabout 3 hours ago from TwitterBerry

Rewarding the right behavior – activity index ranked the value of blog posts, hosting events – took into account taking action nowabout 3 hours ago from TwitterBerry

#inpdx – kudos to raven and @grigs for kicking ass on the obama iphone app. Super cool.about 3 hours ago from TwitterBerry

Is @kentjlewis the only other person in room of 250 at innotech twittering now?about 3 hours ago from TwitterBerry

Converting low end users – main way was thru email marketing. 1 billion emails sent by obama. Hyper-segmented based on location, donationsabout 3 hours ago from TwitterBerry

Advice on engagement – focus on quality of commenters, fb friends, twitter followersabout 3 hours ago from TwitterBerry

Random thought. Obama logo about promise and positivity. Mccain logo evokes military imagery.about 3 hours ago from TwitterBerry

Obama had 5x to 10x metrics over mccain on facebook, myspace, youtube, and twitter. 1 billion minutes obama video watched.about 3 hours ago from TwitterBerry

2 million profiles created, 400k blog posts, 200k offline events all thru mybo community siteabout 3 hours ago from TwitterBerry

New media had to be integrated into every traditional marketing and pr communication peiceabout 3 hours ago from TwitterBerry

Simple mesage. Hope. Change. Action. People resonated with that.about 3 hours ago from TwitterBerry

In sept ’08, obama raised 150 million, 2/3 online. Largest month in political history.about 3 hours ago from TwitterBerry

Lastly, focused on small donations. Most donors had never given to any candidate before. Obama raised $750 million. Wow!about 3 hours ago from TwitterBerry

Obama online very innovative from the beginning. 50 state strategy. Target the disaffected center. Focused on message of obama as unifierabout 3 hours ago from TwitterBerry

Watching rahaf harfoush speak #innotech about obama’s social media strategy #inpdx. Very engaging. Great topic.about 3 hours ago from TwitterBerry

]]> http://eroidays.com/2009/04/23/obamas-rahaf-harfoush-rocks-keynote-speech-at-innotech/feed/ 0 InnoTech Brings President Obama Strategist to Portland http://eroidays.com/2009/04/08/innotech-brings-president-obama-strategist-portland-oregon/ http://eroidays.com/2009/04/08/innotech-brings-president-obama-strategist-portland-oregon/#comments Wed, 08 Apr 2009 13:58:04 +0000 Ryan Buchanan http://eroidays.com/?p=1448 Portland, Oregon is a long way from Washington D.C. So, we should be psyched about playing host to the New Media Strategist, Rahaf Harfoush.  She led arguably the social media strategy for the best online campaign implementation of any major politician in the history of politics (love the drama of that sentence even though politicians have really only used the web significantly in the past 4 years). Harfoush is the keynote speaker at InnoTech Portland:
Harfoush Speaks at Innotech Oregon

Date: April 23, 2009
Time: InnoTech starts at 8am, Harfoush speaks at 11:30am
Place: Oregon Convention Center, Portland, Oregon
How much: BIG DISCOUNT if you use these codes when you REGISTER HERE >>

(INN48 – gets you a $12 Discount so it’s only $48 for General Administration)
(EMS20AT – gets you a $20 Discount so it’s only $129 for the two day eMarketing summit)

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