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Heritage Hunt is the third website eROI has launched for Buchanan Partners, an East Coast based real estate development firm.  The site was created for their new commercial spaces along with plans for a residential counterpart, hence “The Place to Live and Work” tag line.  Early on, eROI was faced with the opportunity to develop a logo for Heritage Hunt because it was a brand new endeavor for the firm.  Elliot, the graphic designer, presented a few different treatments and with the suggestions from the client came up with a logo that presented Heritage Hunt’s professional and warm image effortlessly.  In the interest of making the real estate development the star of the website the inspiration for the design came from the architecture itself.  On the homepage the arch over the logo mimics the arch of the pictured building.  Also the inlays around the top of the building were stylized on the site to become the top navigation.  This approach created a cohesive design that transitioned flawlessly from one page to the next.  All these design elements set in a manageable WordPress format created the ideal site for Buchanan Partners.

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In 2003, eROI designed and developed a website for Meritage Properties.  Six years later, they were ready for a new overall strategy and design and again decided to turn to the eROI team to make it happen.  The original design was simple and fit their needs at the time but with more focus on online marketing, Meritage Properties wanted to present themselves in a more mature fashion.  The emphasis was on making the design clean and crisp.  This was achieved by using neutral colors to make the property photos and logo pop off the page through greater contrast.  Additionally, the site employs helpful yet understated navigation bars and a java script slideshow of properties rotating on the home page.  Another success was integrating google maps into the site.  This added functionality, built in wordpress, allows viewers to click a location and view the property that resides there.  The overall effect is a stunning combination of photography, information and functionality.  This site has been propelled back into the modern world of web design.

Visit the site at: http://www.meritageprop.com/

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