Here are a few notes I took from his keynote speech this week:

Problem: We’ve become too oriented around Data Obesity but Knowledge Starved.

Solution: The key is at the core of the company’s philosophy, the concept, the mission, but ultimately it’s about the CAUSE!

Great Company Example:
Apple: inspired, they listen, intuitive products and design, engaging, positive experience to everything about them.

You can have the same ingredients, but the whole company, culture, brand, story, has to be there:
1) Identify what differentiates you
2) Do it better than others
3) Be sincere about it

Other great company examples:
Les Schwab – running towards you with a smile. Sudden service. Great employee hires. Great training.
Nordstrom – Herioc customer service.
Southwest Airlines – they make it fun, but thier key is to get people who don’t want to fly to get on a plane and to their desitnation on time and budget.
Starbucks – profound desire to make sure everyone in the company will win together.

Missions are given; Causes are TAKEN.
Causes are what make companies really take off.

How does this apply to Regence and the healthcare industry?
Current system – is based on entitlement. You pay for other people who get sick often.
New system – you pay directly based on how healthy you are. Rewards you for wellness and health improvements.

Regence is taking tactical steps to address this:
1) Social networking within the site myregence.com
2) Regence members are co-creating the brand with the company.

You have to believe people are inherently good and trustworthy, which makes transparency work (e.g. eBay, Progressive Insurance, etc.)