eROI Days Email Agency

One of our clients, Ripe does a great job at simpliticy month in and month out. It is not the fact that the emails are lacking, just the opposite, they are filled with emotion, information and convey the idea of the restaurants through text. Novel concept huh?

My point I want to convey is that I challenge you to try text only email (RTF Rich Text of course so you can track it) but see how the responses differ. 2006 is your year for trying new and different things.

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With all the Spam out there, a friend told me about this Portland restaurant that you have to actually know someone to get on their email list and eat there. What the f*&k – I’m intrigued. So, I started asking everyone if they knew about it and within a few people, I heard “Yeah, Ripe is awesome. You’ve GOT to eat there.” I’ve got to agree. They’ve converted me from cynic to evangelist and their email is cool, too. Click through to see an example of their exclusive but minamilist email.

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