The stoners came out in droves. 4/20, which also happened to be National High Five Day this year, was our single best day for unique visits to the High Five site. Who says smoking reefer makes you unproductive? Our toking test audience gave us two bongs up but now we ask ourselves, “Do you have to be high to five?” We think not and we are ready to get the rest of the world on the High Five love-train. Check out the site, create a High Five and send it to me. We’ll keep you updated with the results of our Social Media / viral marketing experiment.

We at eROI are a little off-kilter. We dare to do some pretty stupid things and succeed at doing that regularly. Today (4.20.06), we collectively came up with the idea to launch a site called SendaHighFive.com on National High Five Day. You may ask, “What’s the point?” And I’ll answer, “I’m not really sure.” As an idealist, I’d say that it’s a site about peace, unity, creativity, and human connection. As a realist, I might admit that it’s a bit of an experiment to see if a few folks get the creative urge to send me a high five.

You may think it’s stupid, maybe random, or some have said it’s brilliant (my 4-year old daughter counts, right?) So, don’t overanalyze it and just try it out. Go to www.sendahighfive.com, click “Get Started” and upload a photo, add some flare or bling and send it to ryan@eroi.com. Thanks holmies.