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	<title>eROI Days Email Agency &#187; Smithsonian</title>
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	<description>Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive</description>
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		<title>Email Design Case Study: Smithsonian Magazine</title>
		<link>http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/</link>
		<comments>http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 05:00:06 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Email Studies]]></category>
		<category><![CDATA[Marketing Studies]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[Content Driven]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Smithsonian]]></category>
		<category><![CDATA[Subscription]]></category>

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		<description><![CDATA[We just released a new case study and launched the below email to folks who have downloaded previous case studies, guides, and survey studies in our Resource Center. Check it out: Email Design &#38; Appealing Content Drives Subscriptions for The Smithsonian Clean, targeted list? Check. Excellent deliverability? Check. Hot subject line? Check. So why aren&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>We just released a new case study and launched the below email to folks who have downloaded previous case studies, guides, and survey studies in our Resource Center.  Check it out:</p>
<p><a href="http://www.eroi.com/eroi-email-marketing-case-study-smithonian-subscription-email-campaign/?source=thumb"><img class="alignright size-medium wp-image-1385" src="http://eroidays.com/files/2009/01/smithsonian-magazine-image.jpg" alt="" width="200" height="259" /></a><span style="color: #479cb7"><strong>Email Design &amp; Appealing Content Drives Subscriptions for The Smithsonian</strong></span></p>
<p>Clean, targeted list? <em>Check.</em></p>
<p>Excellent deliverability? <em>Check</em>.</p>
<p>Hot subject line? <em>Check.</em></p>
<p><span style="color: #000000"><strong>So why aren&#8217;t your email marketing campaigns performing like they should?</strong></span></p>
<p><span style="color: #000000">Our latest <a href="http://www.eroi.com/eroi-email-marketing-case-study-smithonian-subscription-email-campaign/?source=text">email marketing case study</a> illustrates the effectiveness of appealing content and design in email marketing campaigns. Read how creative content offerings and precise brand presentation, combined with email marketing best practices, helped Smithsonian Magazine substantially increase both new &amp; renewal subscriptions.</span></p>
<p><a href="http://www.eroi.com/eroi-email-marketing-case-study-smithonian-subscription-email-campaign/?source=thumb"><img class="alignleft size-medium wp-image-1386" src="http://eroidays.com/files/2009/01/case-study-link-image.jpg" alt="" width="250" height="41" /></a></p>
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