eROI Days Email Agency

eROI’s newest case study, Wacom: Progression of an Online Community, has just been released.

This study takes you through the development of an online community of designers from testing to launch.

Below are the three main goals of an online community, we take you through how we met each of these goals with the Wacom Community.

1. Starting a relationship with your customers that can’t be duplicated by the competition, encouraging loyalty and providing value.

2. Maximizing customer interaction time with your brand, as well as building mindshare and influence.

3. Gathering an advanced level of CRM data informed by user interactions, preferences, interests, etc.

Read the whole case study »

The unsung hero behind an amazing integrated, grassroots campaign of traditional marketing, in-person events, and social media (well, she was mainly the social media part) gave a great keynote speech at the eMarketing Summit of Innotech today.  Rahaf Harfoush was great.  I show my twitter stream below of notes from the event, but also noticed she just launched a new site and blog – http://www.rahafharfoush.com/

Here is my twitter stream from Rahaf Harfoush’s awesome keynote speech at Innotech:

Very progressive. We can’t go backwards now to restrict all info to public.about 3 hours ago from TwitterBerry

Impossible to replicate. It was the perfect storm.about 3 hours ago from TwitterBerry

Grant park had 1 million deliriously happy people. Thx for great presentation @rahafharfoushabout 3 hours ago from TwitterBerry

(more…)