eROI Days Email Agency » Social Media Strategy http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency eROI Survey Study – Integration of Social, Mobile, and Email http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/ http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/#comments Mon, 26 Jul 2010 17:36:44 +0000 Ryan Buchanan http://eroidays.com/?p=2552 It is hard these days not to notice the amount of people on the streets, in their cars, riding buses and even enjoying a meal while navigating through a mobile device.  What does this mean for marketing? The amount of time consumers are spending on mobile devices is increasing day by day. What have marketers done to tap into the new, dynamic phase of mobile marketing and how does social media fit in?

eROI decided to find out by conducting a study of over 500 marketers to see what their current attitudes were towards mobile marketing and social media trends.

Get a brief on our study from ClickZ

Our study was geared towards learning:

  • The interest in mobile marketing to marketers, if any.
  • The importance of mobile marketing and social media to the marketer.
  • How the marketer is integrating the media and how much research is being done to optimize it.

The study was successful and informative if not a bit surprising. If 91% of the US population uses a mobile device, what are the marketers really doing to access those consumers? Get the full study here…

]]> http://eroidays.com/2010/07/26/eroi-survey-study-%e2%80%93-integration-of-social-mobile-and-email/feed/ 0 New Case Study, Wacom: Progression of an Online Community http://eroidays.com/2010/02/04/new-case-study-wacom-progression-of-an-online-community/ http://eroidays.com/2010/02/04/new-case-study-wacom-progression-of-an-online-community/#comments Fri, 05 Feb 2010 00:39:17 +0000 Ryan Buchanan http://eroidays.com/?p=2418 eROI’s newest case study, Wacom: Progression of an Online Community, has just been released.

This study takes you through the development of an online community of designers from testing to launch.

Below are the three main goals of an online community, we take you through how we met each of these goals with the Wacom Community.

Wacom Case Study

1. Starting a relationship with your customers that can’t be duplicated by the competition, encouraging loyalty and providing value.

2. Maximizing customer interaction time with your brand, as well as building mindshare and influence.

3. Gathering an advanced level of CRM data informed by user interactions, preferences, interests, etc.

Read the whole case study »

]]> http://eroidays.com/2010/02/04/new-case-study-wacom-progression-of-an-online-community/feed/ 1 Obama’s Rahaf Harfoush Rocks Keynote Speech at Innotech http://eroidays.com/2009/04/23/obamas-rahaf-harfoush-rocks-keynote-speech-at-innotech/ http://eroidays.com/2009/04/23/obamas-rahaf-harfoush-rocks-keynote-speech-at-innotech/#comments Fri, 24 Apr 2009 00:34:33 +0000 Ryan Buchanan http://eroidays.com/?p=1461 The unsung hero behind an amazing integrated, grassroots campaign of traditional marketing, in-person events, and social media (well, she was mainly the social media part) gave a great keynote speech at the eMarketing Summit of Innotech today.  Rahaf Harfoush was great.  I show my twitter stream below of notes from the event, but also noticed she just launched a new site and blog – http://www.rahafharfoush.com/

Here is my twitter stream from Rahaf Harfoush’s awesome keynote speech at Innotech:

Very progressive. We can’t go backwards now to restrict all info to public.about 3 hours ago from TwitterBerry

Impossible to replicate. It was the perfect storm.about 3 hours ago from TwitterBerry

Grant park had 1 million deliriously happy people. Thx for great presentation @rahafharfoushabout 3 hours ago from TwitterBerry

Weekend before election – 1 million doors knocked on in pennsylvaniaabout 3 hours ago from TwitterBerry

Oh: this pumpkin was on messageabout 3 hours ago from TwitterBerry

Empower grassroots neighborhood movement. Mybo find an event near you. Yale grads did community service with obama gear – live obama brandabout 3 hours ago from TwitterBerry

Americans really cared – personalized the mission. People owned their part in obama’s successabout 3 hours ago from TwitterBerry

Rewarding the right behavior – activity index ranked the value of blog posts, hosting events – took into account taking action nowabout 3 hours ago from TwitterBerry

#inpdx – kudos to raven and @grigs for kicking ass on the obama iphone app. Super cool.about 3 hours ago from TwitterBerry

Is @kentjlewis the only other person in room of 250 at innotech twittering now?about 3 hours ago from TwitterBerry

Converting low end users – main way was thru email marketing. 1 billion emails sent by obama. Hyper-segmented based on location, donationsabout 3 hours ago from TwitterBerry

Advice on engagement – focus on quality of commenters, fb friends, twitter followersabout 3 hours ago from TwitterBerry

Random thought. Obama logo about promise and positivity. Mccain logo evokes military imagery.about 3 hours ago from TwitterBerry

Obama had 5x to 10x metrics over mccain on facebook, myspace, youtube, and twitter. 1 billion minutes obama video watched.about 3 hours ago from TwitterBerry

2 million profiles created, 400k blog posts, 200k offline events all thru mybo community siteabout 3 hours ago from TwitterBerry

New media had to be integrated into every traditional marketing and pr communication peiceabout 3 hours ago from TwitterBerry

Simple mesage. Hope. Change. Action. People resonated with that.about 3 hours ago from TwitterBerry

In sept ’08, obama raised 150 million, 2/3 online. Largest month in political history.about 3 hours ago from TwitterBerry

Lastly, focused on small donations. Most donors had never given to any candidate before. Obama raised $750 million. Wow!about 3 hours ago from TwitterBerry

Obama online very innovative from the beginning. 50 state strategy. Target the disaffected center. Focused on message of obama as unifierabout 3 hours ago from TwitterBerry

Watching rahaf harfoush speak #innotech about obama’s social media strategy #inpdx. Very engaging. Great topic.about 3 hours ago from TwitterBerry

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