The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo.

To simplify the article into a straight list, here it is:
1. Speed
2. Instant Utility
3. Software is Media
4. Less is More
5. Make it Programmable
6. Make it Personal
7. RESTful
8. Discoverability
9. Clean
10. Playful

Here are the things I really like from what Fred Wilson had to say: Sometimes, words or expressions are so key to getting your point across.  I’ve really been struggling with the over-use and broad nature of the term “intuitive” as in our interface is intuitive. Most companies tout this, but very few actually pull it off (Mint.com and iPhone interface are notable exceptions).  Wilson’s expression “instant utility” means that you log in and you immediately get what to do end to end – the service is instantly useful to you. It’s critical to usability.  His other 2 Golden Rules that fall in this category are “Less is More” and “Clean”. Our newest web app to launch in 6-8 weeks is following the design principles of progressive disclosure whereby the user is guided towards completing the ONE main action for that page or interface.  By utilizing progressive disclosure, it reduces the confusion and clutter from a page or task – reducing the amount of time it takes for users to do their job while improving accuracy.

Additionally, I’m a big fan of Wilson’s Rule “Make it Programmable”. Web apps of old often kept silos of information in their app and the API was not really meant to push or pull a ton of info to other web apps.  We are really putting a lot of energy into building web apps on an entire API platform so that the very premise of the web app is to have a community of other web apps built around it and for it.

Again, if you haven’t seen Fred Wilson’s full blog post, please check it out >>

“Considering the data as a whole, Greenlight has selected these clusters for its first RECRUITMENT initiatives:

1 – ALTERNATIVE/RENEWABLE ENERGY combined with ENVIRONMENTAL SERVICES AND RECYCLING TECHNOLOGY

Rationale:
• Our region has a significant electronic services workforce that can easily transition into renewable energy.
• Significant venture capital is flowing into alternative/renewable energy.
• Our region has momentum in this cluster, with recent announcements from Solar World and other companies, and other regional economic development groups are embracing it.
• The Oregon Legislature recently increased incentives for renewable energy companies.

2- COMPUTER SOFTWARE and IT SERVICES

Rationale:
• The greater Portland region has significant human capital, 20% greater than the national average, in the cluster.
• Software is the number one cluster for venture capital.
• Of the region’s specializations, the cluster provides the highest-paying jobs.
• The region has a strong software community and reputation for both open source and software that interfaces with hardware.
• Portland is strategically positioned to capitalize on the Bay Area and Seattle’s software strengths.

3- DESIGN

Rationale:
• The region boasts big consumer brand names — Nike, Columbia Sportswear, Adidas.
• The cluster is consistent with and feeds the region’s green, sustainable brand image.
• We have a 40% higher concentration of talent in these fields than the national average.”