Ziba Founder, Sohrab Vossoughi, Inspires in Portland
Wednesday, May 6th, 2009Here is my twitter stream from this morning’s Portland Business Journal Power Breakfast event where Ziba Founder, Sohrab Vossoughi, inspired me from a creative and entrepreneurial standpoint. Sorry for the upside down notes, but you’ve got to start at the bottom and read up:
- Craft culture is mostly anti-Big which is why #portland has few fortune 500 companies here
- Sohrab – branding portland – it has a craft culture. About the work, unpretentious, very real, natural
- Tribal love – costco – amazing brand. costco members and employees love that brand. Costco does not care about wall st, but main st
- Starbucks is trying to capture its dna that is there but they’ve lost their way. Now, more about efficiency and profit, not the experience
- You need to create love with your consumers. All touchpoints need to fully connect with specific target market
- Ziba has evolved from product design company to customer experience firm
- Sohrab – design thinking is all about making the complex clear
I am excited to join a great panel for an upcoming Software Association of Oregon event called 
