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Tara Hunt: Making Whuffie, SXSW

Ryan Buchanan — Fri, 27 Mar 2009 15:00:24 +0000

Before this presentation at SXSW, I had no idea what “whuffie” was. Check out the video, slideshare presentation, and tweets below to get the real definition, but my paraphrased version is that whuffie is good karma points but more in the context of an online community. I sat next to Portland’s social media guru, Dawn Foster, Shizzow founder Ryan Snyder, and Silicon Florist’s Rick Turoczy – so the side conversations were as valuable as the actual presentations. As I mentioned in an earlier blog post, there was a huge Portland turnout for SXSW ‘09 – impressive.

Watch Tara Hunt’s slide show—-

Making Whuffie

View more presentations from Tara Hunt.

My tweets on Whuffie at SXSW—-

in the #whuffie session now – it’s packed. 5 key components to raising your whuffie – like goodness and having more social chits / value9:34 AM Mar 15th from TweetDeck

#1 get advice and input from experts but design for broader community.9:37 AM Mar 15th from TweetDeck

#2. Respond to all feedback, even if you just say “No thanks”9:38 AM Mar 15th from TweetDeck

#3 don’t take negative feedback personally9:38 AM Mar 15th from TweetDeck

#4 Give credit to those whose ideas you implement9:38 AM Mar 15th from TweetDeck

#5, When you implement new idea, make sure that you highlight it and ask for feedback9:39 AM Mar 15th from TweetDeck

#6 Make small, continuous changes rather than waiting to implement everything at once9:39 AM Mar 15th from TweetDeck

#7 don’t wait for feedback to come to you, go out to social sites and find it9:39 AM Mar 15th from TweetDeck

#8 no matter how many people like you, some won’t. Mind the haters9:40 AM Mar 15th from TweetDeck

get out of the boardroom and into the online community to raise #whuffie9:41 AM Mar 15th from TweetDeck

@Zappos is a great example of making awesome whuffie by going above and beyond. Good karma gets rewarded9:46 AM Mar 15th from TweetDeck

dazzle is in the details, go above and beyond, appeal to emotion, inject fun into the experience9:49 AM Mar 15th from TweetDeck

9. Make happiness your business model9:56 AM Mar 15th from web

10. Be a social catalyst. Make it easy for customers to help customers9:58 AM Mar 15th from web

Raise #whuffie by embracing chaos9:59 AM Mar 15th from web

So packed that fire marshall could shut down talk. My new idea for next speech – have fake fire marshall bill shake things up on stage10:04 AM Mar 15th from web

Find your higher purpose10:07 AM Mar 15th from web

Akoha.com – one of her favorite new sites.10:15 AM Mar 15th from web

I need to follow @missrogue – cool #whuffie mindset10:32 AM Mar 15th from web