eROI Days Email Agency

Here is an email that I’ve been sending to my entrepreneur friends in Portland today:

Tom Szaky is one of the hottest, most dynamic, young green / sustainable entrepreneurs in the country.  I’m writing you because I know you’d love meeting this amazing entrepreneur who is coming to Portland b/c of its green, sustainable presence (and because I asked him after getting to know him at the past two Inc. 500 conferences).

Tom Szaky is an absolutely amazing speaker (up there w/ President Clinton as another keynote at the Inc. 500 conference last year).  I invited him to fly out here from Trenton, New Jersey to speak to 45-60 entrepreneurs at eROI and he’s able to be here on Sat, Nov 15 at noon (free lunch). This is a Starve Ups event – thanks to John Friess and the Starve Ups member companies for making this happen.

He really is an amazing guy (27 years old and running a $15 million green / sustainable company called TerraCycle where everything about its product and packaging comes from waste) – please consider coming to this.

Here is my past blog post and a Danny Deutsch video:
http://eroidays.com/2007/09/10/amazing-inc-500-conference/

Please let me know if you are interested.  Thx.

Tom Szaky, CEO of TerraCycle, is a 27 year-old, game-changer, in the world of green products and the world of beautiful waste. Here are my notes from his Inc. 5000 Breakout Session:

Traditional Green perspective – The more eco-friendly, the more expensive
The larger stores like Walmart & Target are leading the way for more than Whole Foods, etc.

Bottles (Plastic)
Revsed Virgin 30% Recycled Compostable
$0.02 $0.05 $0.07 $0.15

Our products must be: Better, Cheaper, Greener

Pre-Consumer/Post-Consumer (overprint CDs/DVDs), 75% of gift cards never leave warehouse

70lbs waste was produced to make 1lb of waste

99% of what you buy is waste in 6 months

Waste is America’s biggest export

Key is to separate waste

CapriSun- 4.5 billion drink pouches per year

Terra Cycle gets paid to collect the waste (profitable) becauses it is branded

Sort, Sanitize, Waste in Trenton, NJ – then gets flown to Mexico & gets sewn there

Revenue: 3M -> 8M -> 15M

What are the solutions for retailers for greent?
Working with big brands to create creative solutions

You have to evaluate on first two- Better, Cheaper (prove ROI) BTW-it’s Green

Do NOT sell on the virtue of being green. Green is the assumed baseline now. It’s the gravy on top.

Recycle Bank- give credits/$ coupons for recycling more. They’ve increased recycling rate from 20% to 90% in some small cities.

If I can collect enough of 1 thing, it creates value. Lock up I own these waste streams.

BILL McDONOUGH- Cradle to Cradle (Upcycling vs. Downcycling)

Natural Foods Tradeshow, Expo West, Expo East
• Tiny consumer products & companies inspire to be in Whole Foods
• People who are authentically green who don’t work with big brands/retailers

Question: In Germany, charge a lot for garbage to consumers and retailers

Clorox – Green Works – owned the market by being same low price and green

All purpose cleaner- same exact stuff as all the other stuff