I’d love to get Dylan’s response to Michele Obama’s email this evening with the subject line “Behind the scenes in Denver”.  The content of the email hit the mark – it was real, genuine, her voice, intelligent.  The timing perfect: she delivered a kick ass speech at the Democratic National Convention just 3 hours after her email hit my inbox.  The call to action was compelling, obvious, focused, and had intrigue and mystery built into it.  I want to see what’s going on behind the scenes in this historic presidential race.  Don’t you?

So, before you all get jaded from one mis-step out of 207 emails, get inspired by the good stuff.  To me, the Obama campaign displays Email Intelligence.  And, unlike his opponent, he can actually use the medium. Tell me what you think in your comments on this post.  Subscribe to this Blog in the upper right.

If you want to check out the content of Michelle’s email, read more here >>Michelle Obama’s personalized email:

Ryan –

My mom, the girls, and I left home in Chicago and got to Denver yesterday. What a beautiful city!

The convention started this morning, and everyone here is getting ready for the big week.

All the work you’ve done is at the heart of what’s happening here, and our team filmed a short video to give you a look behind the scenes at the convention center.

Take a minute to check out the video and share it with your friends:

http://my.barackobama.com/behindthescenes

This week, folks from across the country will get to know Barack and our family a little better. Tonight I’m giving a speech at the convention, and I’m planning to share a few stories about the Barack I know — the husband, the father, and the man who shares my dreams for our girls, for this country, and for our future.

Before my speech, we’re also going to show a video introducing our family to families across the country. Make sure to turn on your TV at 10:30 p.m. EDT (8:30 p.m. MDT) to see it, or you can watch it at www.BarackObama.com.

This is such an important moment, and I hope you’ll join me by tuning into the convention tonight and all week long.

Thanks,

Michelle