Website: http://blog.traveloregon.com/

To accompany the visual layout and other details implemented within the design phase, the blog was intended to have more of a publication feel than an actual blog.  One specific way this was accomplished was by having only the most recent blog entry on the homepage.  In order to view the numerous other entries associated with the blog, the user can scroll down to the bottom of the homepage to a list of blog entries that have been submitted.  By having the entries laid out this way, the viewer has the opportunity to only focus on the most recent posting while still having the flexibility to view all others.

In order to retain all of the entries from the older, out-dated Travel Oregon blog, Charles, the project’s amazing Account Executive, along with Jill, the talented individual in charge of production, had to transfer all of the files from movable type onto WordPress.  This was a long task in that it took over 2 weeks to port over all of their files, but in the end, was worth doing in order to keep all past entries accessible for future reference/viewing on the blog.

All the content within this site is quite amazing.  Not only does this site contain blogs posted by users directly onto this site, but also utilizes RSS feeds to bring content in from numerous Travel Oregon Partners as well as all recent “Go See Oregon” tips. This allows more of a variety of content to be available for the user and to fit his/her needs whatever they may be Oregon related.

Overall, what resulted from all of the hard work put into this blog was a beautifully crafted layout, true to the Travel Oregon brand, that also pushes the boundaries in terms of functionality and usability for its users.  Charles, Elliot and Jill truly deserve two thumbs up for their ideas, determination and overall exceptional work on the Travel Oregon Blog.  Be sure to check it out!

iMedia Connection wrote a great article highlighting one of our clients, Travel Oregon, and the success they had with a newsletter campaign that focused on relevancy and timeliness to their different targeted audiences. I show pictures of all 3 authors (not just my bald noggin, as Dylan and Jason did most of the work on this one):

eROI created a newsletter for Oregon’s tourism industry that used consumer feedback to ensure its success.

The Travel Oregon consumer marketing group’s objective for 2006 is to continue keeping an Oregon vacation top-of-mind with potential visitors across the country and worldwide, thus increasing tourism throughout Oregon. Travel Oregon had never done direct consumer outreach and wanted to establish a way to communicate with consumers, but not burden them with information that they would find of no value.

The consumer marketing department, working with e-marketing expert, eROI, decided that the best form of outreach was to publish a monthly electronic newsletter– but not just any eNewsletter. They created one that provided subscribers engaging features and editorials of unique Oregon experiences, all wrapped in an evocative creative design. The newsletter is essentially a vertical extension of the Travel Oregon brand, bridging the gap between the inspiration provided by Travel Oregon Magazine and the trip planning assistance provided by TravelOregon.com.

READ THE FULL ARTICLE ON IMEDIA CONNECTION