eROI Days Email Agency » unsubscribe process http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Lenovo Unsubscribe Process is a Nightmare http://eroidays.com/2007/09/18/lenovo-unsubscribe-process-is-a-nightmare/ http://eroidays.com/2007/09/18/lenovo-unsubscribe-process-is-a-nightmare/#comments Tue, 18 Sep 2007 17:42:37 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2007/09/18/lenovo-unsubscribe-process-is-a-nightmare/ I got an email from Thinkpad with Lenovo sub-branding. I haven’t owned a Thinkpad in 6 years (and eROI has started to standardize on Sony Vaio laptops), so I decided to unsubscribe. I was taken to a Lenovo page which was branded differently than the email (and didn’t have any Thinkpad mention on it) – see below.

lenovo-unsubscribe.jpg

Now, I’m 3 clicks into trying to unsubscribe and getting really frustrated (1. click from email; 2. click on email subscription center; 3. click from second email triple-confirming I want to unsubscribe). There were so many verification steps that I gave up from clicking a fourth time. From a major brand like Lenovo (formerly IBM Thinkpad and Desktop PCs), I’m pretty surprised.

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